The MECLABS Conversion Heuristic Applied

How a single-product ecommerce site can optimize its sales with a tested methodology

After testing more than 10,000 sales paths over the past 20 years, MarketingExperiments and our parent company, MECLABS, have developed a thinking tool anyone can use for optimization.

We call it the Conversion Sequence Heuristic.

While it looks complicated, it’s simply a way of looking at a sales path and going through elements of the customer’s experience of a particular page or process.

In this Quick Win Clinic, Flint McGlaughlin, our CEO and managing director, walks through Axess Wallets’ home page and applies the Conversion Heuristic to show how easy it is to think about conversion in a sales path using the tool.

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