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Adam Lapp 25 posts 11 comments

Adam Lapp, Senior Director of Services Operations, MECLABS Institute.
Adam has 10+ years of experience leading marketing, digital strategy, analytics, and website optimization/testing operations. In his current role as Senior Director of Services Operations, Adam is responsible for leading all of the research taking place for our research partners. He graduated from the University of North Florida with a B.A. in English Literature and enjoys craft beer & spending time with his dog Riggs.

A/B Testing

The Hypothesis and the Modern-Day Marketer

Adam Lapp Sep 7, 2017 2
How can you be so certain you’re creating the most effective marketing offers and messages? Simply put, no one can. However, instead of seeking an answer to your marketing challenges, what if you focused on the right question instead? And…
Conversion Marketing

[Infographic] How to Create an Effective Testing and Optimization Plan

Adam Lapp Aug 30, 2016 0
How do you take the MECLABS conversion heuristic and create a feasible optimization and testing plan? This infographic walks you through the process step-by-step.
Conversion Marketing

The Best Conversion Rate optimizers do NOT make changes to webpages…

Adam Lapp Aug 23, 2016 0
…they make changes to thought sequences. This article shows how the most advanced optimization experts optimize for their customers.
Conversion Marketing

Optimization 201: Fix the broken leg before you fix the broken toe

Adam Lapp Oct 17, 2012 8
If you’ve ever had a broken leg, you know it can be a painful and inconvenient experience. You can’t walk, and you are forced to rely on the people around you to complete the simplest of tasks. Who knew putting on shorts could be so…
Conversion Marketing

3 Optimization Lessons we can Learn from the Fashion Industry

Adam Lapp Oct 12, 2012 0
The constant changes and revisiting of previous ideas that are found in the fashion industry are very similar to evolving trends and best practices in optimization. Learn three lessons that the fashion industry can teach marketers about…
Conversion Marketing

What Eyebrows and Websites Have in Common

Adam Lapp Aug 3, 2012 9
Website Optimization: 4 small changes you can make right now to increase your conversion.
Email Marketing

Quick Lifts: 4 ideas to increase email clickthrough

Adam Lapp Nov 23, 2011 7
It takes a lot of experience testing and optimizing emails to develop your own internalized methodology for writing effective email messaging. To fill that void, Adam Lapp, our Associate Director of Optimization and Strategy, was kind…
Conversion Marketing

Landing Page Optimization: Is it actually possible to optimize a landing page?

Adam Lapp Jun 6, 2011 4
Many marketers think that if they get a lift in their landing pages, they are optimizing those landing pages. Not true. Optimization cannot occur unless you are rigorously and continually testing your landing pages. Until you do that,…
Conversion Marketing

Landing Page Optimization: Regions Bank opts for the information underload strategy

Adam Lapp Jul 14, 2010 7
Learn from this audience submission how to optimize the headlines, body copy, bullet points, and supporting imagery on your Web pages…
E-commerce Marketing

What Else Can I Test…On My E-commerce Or Lead Generation Website?

Adam Lapp Jun 16, 2010 5
Stumped on the next test for your e-commerce of lead generation site? Adam Lapp gives you a few ideas, including a tactic that delivered a 19.6% increase in lead generation form submissions…
Digital Analytics

Online Marketing Tricks vs. Testing: The Thrilla on Mozilla

Adam Lapp May 14, 2010 1
Can heat maps really improve website performance or should you invest in real data analysis? Do bounce rates matter or should you focus on conversion? Most importantly, do all these tricks really add value to your company or should you…
Copywriting: 5 Proven Discoveries That Strengthen Copy

Flash Banner vs. Headline, Lead Quantity vs. Lead Quality: The fight for online marketing ROI…

Adam Lapp May 12, 2010 2
Flash Banners look so cool. But do they help or hurt conversion? Do your customers really have the patience to stick around until the fourth frame to understand your value proposition? And what is more important to the bottom line? Lead…
A/B Testing

Tricks vs. Testing: The Battle for Internet Supremacy

Adam Lapp May 10, 2010 10
What do you rely on to drive Marketing ROI? Tricks for success? Or testing your pages in a real-world, real-time environment to learn what is really successful for your organization?
Conversion Marketing

Conversion Diagnosis: Ideas for improving on a 258% conversion rate increase

Adam Lapp Feb 1, 2010 8
Response Capture drove a 258% conversion rate increase through two rounds of testing and optimizing a landing page. Let see if Dr. Optimize can come up with some new test ideas for this high-performing landing page to boost conversion even…
Conversion Marketing

Conversion Diagnosis: I’d love to see a click map on this page…

Adam Lapp Dec 23, 2009 3
One Twitter follower wanted our feedback on her new web page. Dr. Optimize got out his scalpel and went to work. See what lessons you can learn for your own pages from the latest conversion diagnosis...
Conversion Marketing

Conversion Diagnosis: Toyota Material Handling Nederland

Adam Lapp Dec 7, 2009 3
At the “Sexy” Email Event in Haarlem, The Netherlands, Dr. Flint McGlaughlin discussed how to improve email and landing page conversion and conducted live optimization of audience submissions. Here is a conversion diagnosis of one of those…
Conversion Marketing

Conversion Diagnosis: ACS Creative – Please Help Me Decide Where to Click!

Adam Lapp Nov 13, 2009 4
The challenge: Add the science of conversion to the art of a web design company’s home page. Let's look at the page to diagnose problem areas and provide actionable recommendations...
Digital Analytics

Google adds more flexibility and intelligence to Analytics and Website Optimizer

Adam Lapp Oct 20, 2009 14
At the 2009 Partner Summit, Google gave a preview of the new Website Optimizer (GWO) features as well as soon-to-be-launched, feature-packed version 4 of Google Analytics. So what’s new with GWO? Let's take a look ...
Conversion Marketing

Conversion diagnosis: InterstateBatteries.com’s category page

Adam Lapp Sep 22, 2009 3
The challenge: Improve usability of an ecommerce website's shopping page by making it easier for visitors to quickly find the product they need. Let's look at the page to diagnose problem areas and provide actionable recommendations...
Conversion Marketing

Conversion diagnosis: Nature.org’s carbon footprint calculator

Adam Lapp Aug 20, 2009 2
Nature.org is a site for environmentalists and people interested in all things green. Let’s look at a key page -- the carbon footprint calculator page -- to diagnose some problem areas and offer solutions for increasing calculator…
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Become a Marketer-Philosopher: Create and optimize high-converting webpages.

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Infographic: How to Create a Model of Your Customer’s Mind

You need a repeatable methodology focused on building your organization’s customer wisdom throughout your campaigns and websites. This infographic can get you started.

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The 21 Psychological Elements that Power Effective Web Design

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To build an effective page from scratch, you need to begin with the psychology of your customer. This infographic can get you started.

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7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests

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Drive better results when you discover what it is about your business that customers love

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