Author

Adam Lapp 25 posts 11 comments

Adam Lapp, Senior Director of Services Operations, MECLABS Institute.
Adam has 10+ years of experience leading marketing, digital strategy, analytics, and website optimization/testing operations. In his current role as Senior Director of Services Operations, Adam is responsible for leading all of the research taking place for our research partners. He graduated from the University of North Florida with a B.A. in English Literature and enjoys craft beer & spending time with his dog Riggs.

Has Your Site Conversion Peaked?

Adam Lapp 0
Let’s suppose you have taken a few marketing courses and have created a fundamentally sound webpage with all the bells and whistles . . . clear headline, natural eyepath, low friction, credibility indicators, etc. And let’s suppose with 2%…

How do You Stop Shopping Cart Abandonment?

Adam Lapp 3
Your landing page could be a marketing expert’s dream, complete with credibility factors, bold text, and a natural eye path. But what happens when a customer proceeds to checkout and they become suddenly hesitant of their purchase because…