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Jessica Lorenz 7 posts 1 comments

E-commerce Marketing

How to Market to the Hyper-Informed Customer

Jessica Lorenz Dec 3, 2015 0
Ecommerce allows for customers to have access to a wide variety of products at a second's notice. Online shopping has turned into a research project, with every product, service and company being able to be made transparent in just seconds.…
Email Marketing

Email Marketing: What travel sites can teach you about creating successful campaigns

Jessica Lorenz Oct 29, 2015 0
Email marketers know that subject line plays a vital role in the open and clickthrough rates of an email. However, with marketing emails rendering differently across different email clients, content and images often get corrupted from the…
Value Proposition

How Design Impacts User Experience: Reducing anxiety by infusing your page with value

Jessica Lorenz Apr 13, 2015 9
With so much content available to audiences, it's difficult to stand out from the content production crowd. Learn how your site design and layout can positively influence engagement using an example from the Harvard Business Review.
Conversion Marketing

Website Optimization: Not testing can cost you money

Jessica Lorenz Dec 15, 2014 4
This MarketingExperiments Blog post features Lisa Foreman, Marketing Conversion Manager, Nations Photo Lab, in a video interview speaking on the importance of testing and optimizing your website. Foreman explains why not testing can have a…
Digital Analytics

Web Optimization: How to help customers help themselves

Jessica Lorenz Dec 4, 2014 2
This MarketingExperiments Blog post features a video of Matt Ruggle, Ecommerce Manager, Great Northern Corporation, explaining a new phase of site optimization at the company: click tracking. Click tracking can help identify an eye-path on…
Value Proposition

Co-creation: The next realization of value-based marketing

Jessica Lorenz Nov 17, 2014 0
Professor Wouter Van Rossum visited MECLABS (parent company of MarketingExperiments) headquarters recently and shared his views on value propositions. In this MarketingExperiments Blog post, we'll share with you some of the insights that…
Lead Generation

Lead Generation: Customers are looking for a solution to their problems

Jessica Lorenz Apr 17, 2014 0
At Lead Gen Summit 2013, Jon Ciampi, Vice President of Marketing, Corporate Development, Business and Strategic Accounts, CRC Health, recounted his challenges with PPC ads. Watch this brief video excerpt from his presentation to learn more…

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