Trending
- The Implied Value Proposition: Three ways to transform your sales copy
- Accelerating Lead Capture: Four psychological keys that transform conversion rates
- Design Layout: How to structure your web page or email for maximum conversion
- Marketers Stand Together: 8 crucial conversion optimization lessons from MarketingExperiments videos in 2020
- The Marketer as Philosopher, Episode 3
The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap - Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin
- The Marketer as Philosopher Episode 2
The Data Pattern Analysis: 3 ways to turn info into insight - Get Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover Opportunities to Increase Conversion
- The Marketer as Philosopher
Episode 1: Become a Force for the Good - How to Get Buy-in for Your Projects, Plans and Proposals From the First Pitch to Successful Completion (plus free template)
Author
Gregory Hamilton 1 posts 0 comments
Gregory Hamilton, Senior Academic Curriculum Manager, MECLABS Institute As a member of the content team at MECLABS, Gregory develops academic curriculum and content for our corporate training certifications. His goal is to bridge the gap between the theoretical rigor commonly found in graduate education and the practical application found within the business world. As a part of this effort Gregory works with several of the world’s foremost experts in value proposition to produce peer-reviewed academic research in the form of papers and articles. Additionally, Gregory can frequently be found facilitating certification courses and workshops with our Research Partners on the topics of value proposition, landing page optimization, online testing methodologies, email marketing and lead generation. Gregory earned his Master in Business Administration degree (MBA) at Lindenwood University and loves exploring the intersection of marketing, psychology and philosophy.