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Gregory Hamilton 1 posts 0 comments

Gregory Hamilton, Senior Academic Curriculum Manager, MECLABS Institute As a member of the content team at MECLABS, Gregory develops academic curriculum and content for our corporate training certifications. His goal is to bridge the gap between the theoretical rigor commonly found in graduate education and the practical application found within the business world. As a part of this effort Gregory works with several of the world’s foremost experts in value proposition to produce peer-reviewed academic research in the form of papers and articles. Additionally, Gregory can frequently be found facilitating certification courses and workshops with our Research Partners on the topics of value proposition, landing page optimization, online testing methodologies, email marketing and lead generation. Gregory earned his Master in Business Administration degree (MBA) at Lindenwood University and loves exploring the intersection of marketing, psychology and philosophy.

Value Proposition

Creating Product Names to Maximize Digital Exposure

Gregory Hamilton Aug 3, 2015 0
While generating the maximum exposure isn’t always the first thing your product development team thinks about when developing a product, it falls to us marketers to inform our company’s prospective customers about this new and exciting…

6 Quick Call-to-Action Checklists

Mitigate negative responses to the CTA with these strategic overcorrection methods.

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Marketer Vs Machine

We need to train the marketer to train the machine.

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Free Marketing Course

Become a Marketer-Philosopher: Create and optimize high-converting webpages.

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Infographic: How to Create a Model of Your Customer’s Mind

You need a repeatable methodology focused on building your organization’s customer wisdom throughout your campaigns and websites. This infographic can get you started.

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The 21 Psychological Elements that Power Effective Web Design

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To build an effective page from scratch, you need to begin with the psychology of your customer. This infographic can get you started.

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7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests

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Drive better results when you discover what it is about your business that customers love

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