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Incorporating Video in Your Mobile Strategy
The prevalence of video content has rapidly expanded over the past five years, with eight out of 10 American Internet users regularly downloading or streaming videos (Pew Research Center, 2013). This movement has been fueled by the adoption…
Mobile Marketing: What a 34% increase in conversion rate can teach you about optimizing for video
As a medium, video delivers information customers want about businesses on quickly and inexpensively, thanks to ever-evolving technology.
But how does video compare when it comes to delivering a dynamic customer experience in a world…
Value Prop: How Radio Shack lost its way by losing sight of its ideal customer, Pt. 3
In this part three of a MarketingExperiments Blog series, learn more about how the value proposition of Radio Shack looked at the decline of the company when it began diluting its value prop rather than refining its strengths. Read on to…
Value Prop: How Radio Shack lost its way by losing sight of its ideal customer, Pt. 2
This part two of a three-part blog series covering the value proposition of Radio Shack takes a look at how the company addressed the four key principles of a strong value prop: credibility, clarity, exclusivity and appeal; and where it…
Value Prop: How Radio Shack lost its way by losing sight of its ideal customer
Defining your value proposition is an important element in determining your marketing message. This MarketingExperiments Blog post (part one of three) takes a deep dive into the value prop of Radio Shack and how that definition led to years…
Digital Analytics: How to use data to tell your marketing story
Too often, marketing and analytics are separated from each other, but this separation harms the overall story Marketing is trying to tell. Read this MarketingExperiments Blog post live from Adobe Summit 2015 to learn how to remedy this…
Measuring Success: The distance between a test and the conversion point
There’s a misconception that I’ve encountered among our research teams lately.
The idea is that the distance between the page being split tested and a specified conversion point may be too great to attribute the conversion rate impact to…
Testing and Optimization: A/B tests on landing pages, email and paid search from case studies
This MarketingExperiments Blog post features three tests from our sister publication's, MarketingSherpa, newsletter case studies.
Read on to find out more about A/B split tests on email campaigns, landing pages and paid search efforts.
Top 5 most effective list growth tactics
List growth is a marketing goal for 63% of email marketers. With hundreds of tactics out there, where do you begin? Read on for five tactics reported as most effective by your peers.
Email Lists: How sweepstakes work for CNET [Live from #SherpaEmail]
We're reporting live this week from MarketingSherpa Email Summit in Las Vegas, sharing with you all the strategies and tactics you'll need to excel in email in 2015 (and beyond).
Read on to hear about Diana Primeau, Director of Member…
Live from Email Summit: Two tactics to reduce perceived cost in your email capture forms
In this live blog post from the MarketingSherpa Email Summit held at the ARIA Resort & Casino in Las Vegas, learn about reducing perceived cost when capturing email addresses via a registration form.
Read about and see the results of…
Increasing User Engagement
Understanding the motivation behind a conversion event is essential in discovering how to optimize your site for the best possible customer experience.
Although conversion metrics typically receive the majority of marketers attention,…
Landing Page Optimization: How a navigation test increased leads 34%
Site navigation is vital to user experience. Read on to learn more about how a tourism commission seeking to enhance visitor interaction with their website content tested their way into a 34% lift in leads.
SEO Marketing: Adding value without risking search rank
SEO is an important marketing tactic to help drive organic traffic to the website. SEO can be seen as so important that marketers might be concerned about conducting any testing to optimize a webpage that already ranks highly in Web…
Value Proposition: NFL’s Jaguars increase revenue with customer-centric marketing
The Jacksonville Jaguars, located in the home city of MECLABS Institute, have not had a winning season in nearly a decade. By some measures, the team has actually gotten worse in recent years.
Yet, despite a miserable 1-7 home record for…
4 Essential Marketing Insights from Freakonomics Author Stephen J. Dubner
This MarketingExperiments Blog post consults author Stephen J. Dubner about how to revitalize your marketing strategy. From incentivizing consumers to optimizing content marketing, learn from the author of Freakonomics how to think outside…
The Writer’s Dilemma: How to know which marketing copy will really be most effective
Testing and optimization is an ongoing process, and this MarketingExperiments Blog post takes you inside a subject line test that involved submissions from our research teams at MECLABS and Moz and you, the MarketingExperiments reader. Read…
Consumer Marketing: 4 communication tips for online salespeople from a customer perspective
B2B marketing isn’t the only business model that needs lead nurturing. High-involvement purchases like cars and insurance policies need the help of a salesperson to close the deal. Read on for four tips for online salespeople when…
Email Marketing: How responsive design might improve your emails
This MarketingExperiment Blog post involves MECLABS Institute research conducted on responsive design for mobile marketing to different form factors such as smartphones and tablets. Read on to find out the results of this research and the…
Marketing Classics: Four principles from the book that changed David Ogilvy’s life
This MarketingExperiments Blog post features four principles put forth by one of the original 1920s greats – Claude Hopkins. Included are the selfishness of customers, the fact that advertising is salesmanship and the value of understanding…