MarketingExperiments - Research-driven optimization, testing, and marketing ideas

This MarketingExperiments Blog post features a test run by a company recently featured in a MarketingSherpa consumer marketing case study. This test covers reducing the amount of copy on a paid search landing page. After pitting the…

As email marketers, we're taught to never use certain words for fear of upsetting the almighty spam filter. But maybe our fears are more irrational than we thought. In this MarketingExperiements Blog post, learn about a recent test that…

Getting recipients to open your emails is dependent upon effective subject lines. Read on for seven questions you should ask yourself as you craft your next email for properly sequenced subject lines. Keep the questions handy by downloading…

MECLABS Institute performed an internal survey to find out what people look at when they are evaluating a website. This article will focus on the elements surveyed: appearance, clarity, timeliness, ease of placing an order and navigation.

Which approach to design is better: direct or indirect? This post examines the pros and cons of each approach through two real-world examples and focuses on what ultimately matters when it comes to creating any ad: communicating your value…

In this Web clinic recap, learn from two researched experiments how to optimize your subject lines.

With so much content available to audiences, it's difficult to stand out from the content production crowd. Learn how your site design and layout can positively influence engagement using an example from the Harvard Business Review.

Some tests are diamonds in the rough that provide insights about customers and marketers alike. Read on to learn more about how testing the customer journey increased lead rates 331%

Though A/B testing is a common practice utilized in marketing today, if it's not performed for the right intentions, it can be not worth the trouble. Read on to learn the ultimate goal you’re a/B testing should accomplish, and learn how to…

Explore a permission pass campaign from inside MarketingExperiments, running a test that introduced an incentive offering into the permission pass. After offering an incentive, the amount of subscribers opting back in decreased, but the…

Learn from Michael Lanning, who coined the term "value proposition," what a value prop is, what it isn't and five questions that every value prop must answer.

As a medium, video delivers information customers want about businesses on quickly and inexpensively, thanks to ever-evolving technology. But how does video compare when it comes to delivering a dynamic customer experience in a world…

In this part three of a MarketingExperiments Blog series, learn more about how the value proposition of Radio Shack looked at the decline of the company when it began diluting its value prop rather than refining its strengths. Read on to…

This part two of a three-part blog series covering the value proposition of Radio Shack takes a look at how the company addressed the four key principles of a strong value prop: credibility, clarity, exclusivity and appeal; and where it…

Defining your value proposition is an important element in determining your marketing message. This MarketingExperiments Blog post (part one of three) takes a deep dive into the value prop of Radio Shack and how that definition led to years…

Too often, marketing and analytics are separated from each other, but this separation harms the overall story Marketing is trying to tell. Read this MarketingExperiments Blog post live from Adobe Summit 2015 to learn how to remedy this…

There’s a misconception that I’ve encountered among our research teams lately. The idea is that the distance between the page being split tested and a specified conversion point may be too great to attribute the conversion rate impact to…

This MarketingExperiments Blog post features three tests from our sister publication's, MarketingSherpa, newsletter case studies. Read on to find out more about A/B split tests on email campaigns, landing pages and paid search efforts.