The prevalence of video content has rapidly expanded over the past five years, with eight out of 10 American Internet users regularly downloading or streaming videos (Pew Research Center, 2013). This movement has been fueled by the adoption of smartphones, which have made developing and sharing videos easier.
In 2015 and moving forward, video will continue to be an essential channel for digital content.
In this Web clinic, the research team will share two key principles for incorporating, testing and developing video content for mobile. They will also share a test in which one company achieved a 50% increase in mobile conversion.
Video Production and Editing