Incorporating Video in Your Mobile Strategy

2 key principles that helped one company boost mobile conversion by over 50%

The prevalence of video content has rapidly expanded over the past five years, with eight out of 10 American Internet users regularly downloading or streaming videos (Pew Research Center, 2013). This movement has been fueled by the adoption of smartphones, which have made developing and sharing videos easier.

In 2015 and moving forward, video will continue to be an essential channel for digital content.

In this Web clinic, the research team will share two key principles for incorporating, testing and developing video content for mobile. They will also share a test in which one company achieved a 50% increase in mobile conversion.



Austin McCraw
Jon Powell


Ken Bowen
Taylor Kennedy

Video Production and Editing

Dennis Beard
Brent Knauff
Tara Marotta
Luke Thorpe

Technical Production

Steven Beger
Kayla Cobb
Jessica Lorenz
Regina Love
Christine Risberg
Joey Taravella



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