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Benjamin Filip 4 posts 2 comments

Digital Analytics: How to use data to tell your marketing story

Benjamin Filip Mar 12, 2015 0

Too often, marketing and analytics are separated from each other, but this separation harms the overall story Marketing is trying to tell. Read this MarketingExperiments Blog post live from Adobe Summit 2015 to learn how to remedy this…

Digital Analytics

Marketing Analytics: 4 tips for productive conversations with your data analyst

Benjamin Filip Sep 19, 2013 0

Research analysts and many marketers do not define projects and goals the same way data analysts approach a data challenge. Read on for four tips you can use to help generate productive conversations with your data analyst.

Metrics and Analytics: 4 questions every marketer should ask their data analysts

Benjamin Filip Aug 1, 2013 4

Marketers understand the value of using metrics to gain customer insights, but often have a limited background in data analysis. This can have a profound impact on the accuracy of information used to make important decisions. Read on for…

How to Predict, with 90% Accuracy, Who Your Best Customers Will Be

Benjamin Filip Jun 20, 2012 3

If you want to optimize the amount of success you have converting your customers, one approach could be to optimize the customers with which you choose to do business. See how partition analysis helps you predict who will buy from your…