Benjamin Filip 4 posts 2 comments

Marketers understand the value of using metrics to gain customer insights, but often have a limited background in data analysis. This can have a profound impact on the accuracy of information used to make important decisions. Read on for…

If you want to optimize the amount of success you have converting your customers, one approach could be to optimize the customers with which you choose to do business. See how partition analysis helps you predict who will buy from your…