Kyle Foster 3 posts 0 comments

There’s a misconception that I’ve encountered among our research teams lately. The idea is that the distance between the page being split tested and a specified conversion point may be too great to attribute the conversion rate impact to…

Marketers are not always data-savvy mathematicians, and sometimes the full understanding of the math behind our campaign results (and for the purposes of this post, split tests) is overlooked, or simply taken at face value. One question…