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Digital Analytics

Measuring Success: The distance between a test and the conversion point

Kyle Foster Mar 9, 2015 2
There’s a misconception that I’ve encountered among our research teams lately. The idea is that the distance between the page being split tested and a specified conversion point may be too great to attribute the conversion rate impact to…
Digital Analytics

Interpreting Results: Absolute difference versus relative difference

Kyle Foster Nov 21, 2013 3
Marketers are not always data-savvy mathematicians, and sometimes the full understanding of the math behind our campaign results (and for the purposes of this post, split tests) is overlooked, or simply taken at face value. One question…

Online testing: Two common reasons to use a radical redesign test approach

Kyle Foster Jun 10, 2013 7
Testing can become an exercise in frustration after a few test cycles of consistent underperformance. But don’t quit. Get radical. Read further to learn more about two common reasons to consider a radical redesign testing approach.

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