Understanding the motivation behind a conversion event is essential in discovering how to optimize your site for the best possible customer experience.
Although conversion metrics typically receive the majority of marketers attention, focusing on site engagement and how your customers interact with your site can help you to influence favorable site actions more effectively.
In this Web clinic, the research team identifies three proven tactics for boosting site engagement. They will also use a case study to demonstrate how one company used engagement metrics to optimize its navigation structure, resulting in a 35% increase in clickthrough rate.
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