Increasing User Engagement

How one company tested its site navigation and increased clickthrough by over 35%

Understanding the motivation behind a conversion event is essential in discovering how to optimize your site for the best possible customer experience.

Although conversion metrics typically receive the majority of marketers’ attention, focusing on site engagement and how your customers interact with your site can help you to influence favorable site actions more effectively.

In this Web clinic, the research team identifies three proven tactics for boosting site engagement. They will also use a case study to demonstrate how one company used engagement metrics to optimize its navigation structure, resulting in a 35% increase in clickthrough rate.



Ben Filip
Taylor Kennedy
Austin McCraw


Taylor Kennedy
Austin McCraw

Video Production and Editing

Dennis Beard
Brent Knauff
Tara Marotta
Luke Thorpe

Technical Production

Steven Beger
Kayla Cobb
Jessica Lorenz
Regina Love
Christine Risberg
Joey Taravella



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