Getting into the mind of your customer is essential in forming your site pages and leading them toward saying “yes” to your call-to-action, whether that be making a purchase, reading an article or submitting a form.
Testing and constantly striving to optimize your customers experience on your site is critical to any page, whether a landing page or product page.
However, with so many elements and different kinds of campaigns, where should you start your optimization journey?
In this Web clinic, Flint McGlaughlin, Managing Director and CEO, MECLABS Institute, uses audience-submitted pages to demonstrate areas of friction and anxiety that marketers face, extracting transferrable principles that you can apply to your own site, regardless of value proposition.
Credits:
Presenter
Flint McGlaughlin
Writers
Taylor Kennedy
Austin McCraw
Josh Wilson
Video Production and Editing
Dennis Beard
Tara Marotta
Luke Thorpe
Technical Production
Steven Beger
Kayla Cobb
Jessica Lorenz
Regina Love
Christine Risberg
Joey Taravella