How to Achieve a 232% Lift

The repeatable methodology one company used to generate a significant lift

Testing is simple enough, but using it to truly understand the mind of your customer requires a different approach.

So how can you develop a repeatable methodology that empowers you to not only see lifts, but also foster a conclusion about your consumers?

In this special one-hour Web clinic, Austin McCraw, Taylor Kennedy, Lauren Pitchford and Jon Powell, all of MECLABS, optimized audience-submitted webpages to answer common questions including: “How many columns should I use?” and, “What are the most effective CTAs?”

Beyond testing those questions, this Web clinic dives into the methodology and the key discoveries, and how marketers can apply them in other marketing areas. You will also learn how a large, well-known financial consultancy achieved a 232% lift in clickthrough by changing its strategy in its webpages using a repeatable methodology.

Here is some feedback from the live audience of the Web clinic:

Addressed real issues marketers face every day. – Daniel

It was interesting to listen to the team review the different websites and offer opinion. It was enlightening to listen to your process of analyzing the pages. – Edward

Keep ’em coming! [The presenters] weren’t just talking about what works in the abstract, but giving suggestions to improve actual websites. – Marcia



Taylor Kennedy
Austin McCraw
Lauren Pitchford
Jon Powell


Austin McCraw
Jon Powell

Video Production and Editing

Dennis Beard
Tara Marotta
Luke Thorpe

Technical Production

Steven Beger
Erin Hogg
Jessica Lorenz
Regina Love
Christine Risberg
John Tackett

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