Lead Nurturing Tested

New research reveals how slight script tweaks increased response by 31%

After all of the effort put into your lead generation efforts, your sales team either wants more higher quality leads or more leads in total.

How can you bridge the gap between your marketing and the teleprospecting efforts of your sales team?

In this Web clinic, Austin McCraw and Dave Green, both of MECLABS, revealed the results of a recent experiment that tested teleprospecting scripts to increase response.

Austin and Dave also shared three transferable key principles to answer some of the common questions surrounding lead nurturing and teleprospecting.

Here is some feedback from the live audience of the Web clinic:

Learning how to sequence the sale to copy on a page was excellent. – Ashley

Would have liked to have seen more stats or relevance to small businesses (got a bit confused with the whole marketing to CEOs and managers thing). – Edward

The comparison of the insurance company scripts struck me as the most actionable A/B test out of today’s group. I’d like to begin A/B testing something similar right away.
– Brian



Dave Green
Austin McCraw


Austin McCraw
Jon Powell

Video Production and Editing

Dennis Beard
Tara Marotta
Luke Thorpe

Technical Production

Steven Beger
Erin Hogg
Jessica Lorenz
Regina Love
Christine Risberg
John Tackett

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