Author

Anuj Shrestha 5 posts 2 comments

Analytics

Anuj Shrestha Mar 17, 2014 1

Tracking different metrics effectively can help you yield deeper customer insights. These insights, however, are only the beginning of your investigation to better understand user interactions. Read on to learn about how metrics, testing…

Digital Analytics

Marketing Analytics: What annotation data can tell you about video subscribers

Anuj Shrestha Nov 18, 2013 0

Over the past year, plenty of charts, projections and infographics have all shown video content heading in the general direction of growth as more users engage video content online than ever before. Read on to learn to more about what…

A/B Testing

Marketing Analytics: Should you use a daily or aggregate method to validate A/B test results?

Anuj Shrestha Jul 25, 2013 3

Applying scientific principles to their A/B testing can help marketers get as close as possible to the “truth” using limited resources available. But, how you measure helps determine how accurately you can discover the truth. Read on for to…

Analytics & Testing: 3 statistical testing methods for building an advanced customer theory

Anuj Shrestha May 30, 2013 1

Variables from gender, age, income, education and geographic location will likely play a role in why your customers say yes to your offers. Selecting a test methodology robust enough to explore statistical relationships among variables is…

Online Marketing Tests: A data analyst’s view of balancing risk and reward

Anuj Shrestha Oct 3, 2012 8

To draw better conclusions, marketers should understand the ‘roots’ of how online marketing testing works. Read on for a look at what some of the numbers and values you encounter in testing really mean.