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Lead Gen: The 3 pillars of lead generation
Next week at Lead Gen Summit 2013 in San Francisco, lead gen marketers will have the chance to learn about A/B testing, landing page optimization and many other essential elements of lead generation. Before the Summit commences, read about…
Online testing: 3 tips to help keep test designs aesthetically friendly
Turning test ideas into wireframes can be a little problematic when it comes to keeping aesthetic elements at the forefront of optimization when the focus is often centered on metrics. Read on for three tips to help keep your test designs…
Accordion-Style Checkouts Tested
Developing cart technologies, like the accordion-style checkout, have become increasingly popular in e-commerce after being adopted by companies like Apple and other top-grossing enterprises.
But, does an accordion-style checkout really…
Marketing Analytics: 4 tips for productive conversations with your data analyst
Research analysts and many marketers do not define projects and goals the same way data analysts approach a data challenge. Read on for four tips you can use to help generate productive conversations with your data analyst.
Online Testing: 6 business lessons I’ve adapted to website optimization
My big life plan was to quietly finish my history degree and curate at the most famous museum that would take me. Sometimes, however, things turn out better than we planned. So read on for to learn more about how MECLABS Optimization…
A/B Testing: How we drilled down to discover the truth behind a 445% lift
You should always look at your data with a healthy amount of skepticism, as a discerning eye can help you discover when an exceptional lift does not indicate an exceptional result. Read on to learn more about why a 445% lift was not a…
Online Testing: 3 benefits of using an online testing process (plus 3 free tools)
Some of the benefits that derive from A/B testing can go ignored or overlooked if marketers do not have a set testing process in place to guide their testing efforts. Read for three benefits of using a testing process that you can use to…
Can I Test More Than One Variable at a Time?
A/B testing on the Web has become increasingly complex in the last few years.
However, according to the MarketingSherpa 2012 Website Optimization Benchmark Report, using a clear testing and optimization strategy is the least popular…
Customer Motivation: 3 steps to help you stop thinking like a marketer
Testing and data are some of the most vital tools in optimization, but in order to use those tools effectively, understanding the needs and motivations from the perspective of your prospects is vital to improving your marketing efforts. In…
Display Advertising: 4 common mistakes marketers make with banner ads
Display advertising allows you to grab visitors' attention and earn qualified clicks onto your landing pages, but your banner ads could be leaving conversions on the table. Read on to learn four common banner ad mistakes and how to avoid…
Landing Page Optimization: 6 common traits of a template that works
In a recent Web clinic, Jon Powell, Senior Manager of Research and Strategy, MECLABS, asked the audience to look at before and after screenshots of control and treatment pages from a few experiments to see if they could find any patterns.…
Microsites Tested
Companies have long been using microsites to connect potential customers with specific products or services.
However, designing a microsite that ensures ROI often proves more difficult. Marketers may have questions such as:
How many…
Online Testing: Microsite A/B split test increases lead rate 155%
Plenty of marketers use microsites to communicate the value of specific products or services to potential customers, but is it possible to say too much on a microsite? Read on to learn more about how a recent experiment reduced content on a…
Transparent Marketing: 3 tips to help build your online credibility
Building credibility with your online customers can feel like you’re pushing boulder uphill at times, but luckily, there are some tools marketers can use to minimize the heavy lifting. Read on for three tips you can use to build your…
Marketing Analytics: 4 tips to boost confidence in your analytics reporting
Working on a project where the data reporting is less than ideal can impact your ability to make solid data-driven decisions. Read this MarketingExperiments Blog post for four tips you can use to boost your confidence in your analytics…
Email Marketing: Subject line test increases open rate by 10%
Every year, MarketingSherpa holds its annual Email Awards as a showcase to recognize marketers who designed email campaigns that exceeded expectations. Read to learn more about how one gold medal winner used a subject line test to increase…
Converting Free Trials to Paid Customers
For years, companies have used free trials as a value exchange to draw qualified customers closer to the final point of transaction.
But, when trial customers choose not to transact, marketers are left wondering:
Did we give too…
Web Tracking and Online Testing: Come to the dark side, we have cookies!
The placement of small data files called “cookies” on a visitor’s computer has long been a key tool in tracking our behavior across a website, keeping us logged into sites, and remembering who we are and what we like when we return. In this…
Email Marketing: Learn from 3 A/B test results to set a firm foundation for your next campaign
In this MarketingExperiments Blog post, read about three highly successful email tests featured in MarketingExperiments over the past year, and the lessons learned from the results you can apply to your own email marketing efforts.
Metrics and Analytics: 4 questions every marketer should ask their data analysts
Marketers understand the value of using metrics to gain customer insights, but often have a limited background in data analysis. This can have a profound impact on the accuracy of information used to make important decisions. Read on for…