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Online Testing: Microsite A/B split test increases lead rate 155%
Plenty of marketers use microsites to communicate the value of specific products or services to potential customers, but is it possible to say too much on a microsite? Read on to learn more about how a recent experiment reduced content on a…
Transparent Marketing: 3 tips to help build your online credibility
Building credibility with your online customers can feel like you’re pushing boulder uphill at times, but luckily, there are some tools marketers can use to minimize the heavy lifting. Read on for three tips you can use to build your…
Marketing Analytics: 4 tips to boost confidence in your analytics reporting
Working on a project where the data reporting is less than ideal can impact your ability to make solid data-driven decisions. Read this MarketingExperiments Blog post for four tips you can use to boost your confidence in your analytics…
Email Marketing: Subject line test increases open rate by 10%
Every year, MarketingSherpa holds its annual Email Awards as a showcase to recognize marketers who designed email campaigns that exceeded expectations. Read to learn more about how one gold medal winner used a subject line test to increase…
Converting Free Trials to Paid Customers
For years, companies have used free trials as a value exchange to draw qualified customers closer to the final point of transaction.
But, when trial customers choose not to transact, marketers are left wondering:
Did we give too…
Web Tracking and Online Testing: Come to the dark side, we have cookies!
The placement of small data files called “cookies” on a visitor’s computer has long been a key tool in tracking our behavior across a website, keeping us logged into sites, and remembering who we are and what we like when we return. In this…
Email Marketing: Learn from 3 A/B test results to set a firm foundation for your next campaign
In this MarketingExperiments Blog post, read about three highly successful email tests featured in MarketingExperiments over the past year, and the lessons learned from the results you can apply to your own email marketing efforts.
Metrics and Analytics: 4 questions every marketer should ask their data analysts
Marketers understand the value of using metrics to gain customer insights, but often have a limited background in data analysis. This can have a profound impact on the accuracy of information used to make important decisions. Read on for…
Marketing Analytics: Frequently asked questions about misunderstood and misinterpreted metrics
At MECLABS, we begin the test planning process by looking at the available metrics. But sometimes the discussion about metrics can become more of a discussion about the definition of certain metric, rather than trying to piece together a…
Does Brand Really Matter?
Branding is generally perceived as a powerful tool marketers can use to build awareness of their products or services in the marketplace.
But, what really is a brand?
Can something as abstract as a logo or color scheme actually impact…
Marketing Analytics: Should you use a daily or aggregate method to validate A/B test results?
Applying scientific principles to their A/B testing can help marketers get as close as possible to the “truth” using limited resources available. But, how you measure helps determine how accurately you can discover the truth. Read on for to…
Conversion Optimization: 3 keys to a successful call-to-action you can learn from childhood
In this MarketingExperiments Blog post, learn three keys to improving your calls-to-action on your site by remembering some basic instincts from childhood.
Landing Page Optimization: Simple pop-up overlay increases conversion 63%
When it comes to how color use can impact the performance of a landing page, some of the least intuitive changes can produce a significant lift. Read on to learn how the MECLABS research team used a simple pop-up overlay on a landing page…
B2B Gamification: Autodesk’s two approaches to in-trial marketing [Video]
In this MarketingExperiments blog post, read how Autodesk devised a plan to take a gamification approach to its in-trial marketing for its complex products. Watch the full video on MarketingSherpa.com/videos to learn the results of the…
A/B Testing: Example of a good hypothesis
Centering your testing on a hypothesis that is rooted in solving problems can be a huge benefit to your testing and optimization efforts. Read to learn more about you can craft a good hypothesis that will drive the focus of your testing…
Online Cart: 6 ideas to test and optimize your checkout process
The checkout process is one last opportunity for marketers to connect with customer before they leave your site. Read on for six testing ideas for optimizing your checkout process that you can use aid your testing efforts.
Page Templates that Work
Often, marketers do not really know where to begin when it comes to the structure of a webpage. They lean on best practices, favoring those they find most aesthetically appealing.
But, is this an effective approach?
In this Web…
Usability Testing: 5 tips for augmenting A/B testing
At MECLABS, we approach marketing as a science, always testing to create more questions and then testing the answers. Read on for five tips you can use to augment A/B testing and usability testing.
Website A/B Testing: 4 tips to beat an unbeatable landing page
Improving a highly optimized page is difficult, but not impossible. Read on for tips you can use to beat your unbeatable landing pages. Our goal is to provide marketers with a few insights you can use to aid your testing and optimization…
Social Media Marketing: Have you tested your website’s social links and buttons?
In this MarketingExperiments blog post, learn about how testing your social links and buttons is a crucial part of your website's success. Leave your tips and results in the comments section of this blog post to share what works and what…