Author

Spencer Whiting Nov 7, 2013 1

Marketing and testing strategies often have a tendency toward being driven by the HIPPO (highest paid person’s opinion). However, a key problem with that is the customer is an afterthought, or in the worst case, never considered at all.…

A/B Testing

A/B Testing: How we drilled down to discover the truth behind a 445% lift

Spencer Whiting Sep 12, 2013 4

You should always look at your data with a healthy amount of skepticism, as a discerning eye can help you discover when an exceptional lift does not indicate an exceptional result. Read on to learn more about why a 445% lift was not a…

Online Marketing Testing: A research manager’s view of balancing risk and reward

Spencer Whiting Apr 26, 2013 2

Taking risks with testing is sometimes necessary, but can be an intimidating process. Learn from a MECLABS research manager on how to balance risk and reward and get the most out of your testing efforts.

Copywriting: 5 Proven Discoveries That Strengthen Copy

Traction Marketing: Why a 34.93% decrease in clicks was a good thing

Spencer Whiting May 27, 2011 1

Most of the time, we have too much friction in our marketing funnel. As a result we talk a lot on this blog about how to reduce that friction. Sometimes, however, friction is a good thing. Especially when it comes to getting higher-quality…

Conversion Marketing

Online Testing Optimization: Learn from test suggestions for David Weekley Homes

Spencer Whiting Nov 15, 2010 1

How can you maximize the value of your online testing? In today's blog, our research analyst and audience join forces to develop test ideas to optimize a page.