Accordion-Style Checkouts Tested

How one company uncovered 26% more conversions by putting its checkout process to the test

Developing cart technologies, like the accordion-style checkout, have become increasingly popular in e-commerce after being adopted by companies like Apple and other top-grossing enterprises.

But, does an accordion-style checkout really perform better than others?

In this Web clinic, Jon Powell, Senior Manager of Research and Strategy, MECLABS, revealed the results of three experiments to answer the question of how emerging cart technologies impact conversion.

Jon also shared three key learnings about accordion-style checkouts every marketer should understand regarding the true performance potential of popular checkout technologies.

Here is some feedback from the Web clinic’s live audience:

I love that you guys always provide real data and talk about the numbers! –Chanaya

The real-world tests and live optimization reviews are always great. –Margaret

Spend a little more time explaining the optimization recommendations. –Joe

That webinar was only minorly about what it was supposed to be about, but was still good info. –Brian


Jon Powell

Austin McCraw
Jon Powell

Video Production and Editing
Dennis Beard
Tara Marotta
Luke Thorpe

Technical Production
Steven Beger
Shaney Burnett
Melissa Elbert
Erin Hogg
Jessica Lorenz
Regina Love
Christine Risberg
John Tackett

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