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Michael Powers 1 posts 0 comments

Michael Powers, Senior Research Manager, MECLABS Institute Michael works daily to help Research Partners with testing and optimization strategies. Michael holds his B.S. in marketing and international business from the University of Tennessee in Knoxville. When Michael is not working, he loves to golf, read, travel and spend time with family and friends.

Customer Motivation: 3 steps to help you stop thinking like a marketer

Michael Powers Sep 5, 2013 0

Testing and data are some of the most vital tools in optimization, but in order to use those tools effectively, understanding the needs and motivations from the perspective of your prospects is vital to improving your marketing efforts. In…