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Analytics and Testing: 3 tips to optimize your testing efforts
Prior customer behavior can reveal current opportunities for testing and optimization in your sales funnel if you take the time to look in the right places. Read further to learn three steps you can use to optimize your sales funnel and…
Marketing Optimization: Are you tracking website optimization ROI?
Live from Optimization Summit 2013, read this MarketingExperiments blog post to discover how data has changed the way marketers develop more informed and better tracked ideas.
Long Copy vs. Short Copy
The question of long copy versus short copy is not new, and there is no shortage of differing opinions.
Should webpage copy be as short as possible?
Should it be long?
Is there an optimal length to a webpage?
To answer these…
Landing Page Optimization: Color emphasis change increases clickthrough 81%
In this MarketingExperiments blog post, learn how a simple change in color emphasis increased clickthrough 81%. Read on for test details and for a link to the entire Web clinic replay discussing four more surprising findings about website…
Lead Generation: 6 steps to correctly setting customers’ expectations
Knowing what your customers will experience through your lead generation funnel is key to delivering on the expectations derived from your offers. Read further to learn six simple steps you can use to meet customer expectations and improve…
Landing Page Optimization: Help improve this page for a chance to win an LPO Online Course
In this MarketingExperiments blog post, share your test ideas as a comment in the post for a chance to win a free LPO Online Course. The best test idea for this page will win the course.
Copywriting: How long (or short) should your copy be?
In the upcoming Web clinic, Flint McGlaughlin, Managing Director, MECLABS, will unpack what over 10,000 webpage tests reveal about optimal webpage copy length. But first, hear from three of your peers about how long, or short, webpage copy…
Web Usability: People don’t need many options, they need the right options
Are more choices better for visitors to your website? Watch this video excerpt to learn more about how Web usability practices can impact optimization in this MarketingExperiments blog post.
When Should You Reveal Price?
Price is one of the biggest factors impacting the success of a marketing campaign, yet it can be one of the most difficult aspects of an offer to message properly. In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, revealed…
A/B Testing: SAP increases conversion 62% by using images
In this MarketingExperiments blog post, hear how SAP increased conversion 62% by using images on its site pages. Learn more from SAP's Test Lab at MarketingSherpa and MarketingExperiments Optimization Summit 2013, May 20-23, in Boston.
Landing Page Optimization: Simple color change increases conversion 10%
When it comes to how color design is affecting a site’s performance, simple changes can produce a significant lift. Read further to learn how the MECLABS research team used a background color test on a landing page to increase account…
Online Marketing Testing: A research manager’s view of balancing risk and reward
Taking risks with testing is sometimes necessary, but can be an intimidating process. Learn from a MECLABS research manager on how to balance risk and reward and get the most out of your testing efforts.
Product Pricing: 4 tips for communicating price in your marketing
In this MarketingExperiments blog post, we heard from a member of the MarketingExperiments community on how to communicate price in your marketing. Read on for four tips and be sure to watch the Web clinic today, "When Should You Reveal…
Paid Search Marketing: 3 optimization ideas to test in your next PPC campaign
Increasing the likelihood of conversion requires testing, learnings and more testing as underperforming elements in your marketing are identified and optimized. Read further for three optimization suggestions from the MECLABS research team…
[Video] Email Marketing: Use website content to increase list size
In this MarketingExperiments blog post, view a video excerpt from a session at last year's Optimization Summit featuring The Heritage Foundation's strategy with using its website content to increase email list size.
How You Can Use Email to Discover the Essence of Your Value Proposition
What do your customers find most appealing about your offer? Is it the price? Is it a specific feature? Is it the broader brand association?
Questions like these are at the heart of a successful marketing strategy, and are central to…
Web Usability: Long landing page nets 220% more leads than above the fold call-to-action
In this MarketingExperiments blog post, find out how a below the fold call-to-action lead to a 220% increase in leads for Sierra Tucson.
Web Usability: When should you avoid navigation?
Watch the video excerpt to learn more about one of the four most surprising discoveries of how Web usability practices relate to optimization and how you can use the transferable principles from that discovery to aid your optimization…
[Video] Landing Page Optimization: Tips when making a radical redesign decision
Last year at Optimization Summit 2012, Steve Parker, Vice President, Direct Marketing Division, firstSTREET, presented a case study on how he implemented a radical redesign to a landing page, and saw a dramatic increase in sales. Watch this…
Value Proposition: How do you create an effective value prop?
In this MarketingExperiments blog post, we hear from the MarketingExperiments community about value proposition. Watch the Web clinic replay of Austin McCraw, Senior Editorial Analyst, MECLABS, discuss how to use email to discover your…