When you’re immersed in data on a daily basis, it becomes all too easy to forget that everyone is not fluent in statistical terminology. In today’s MarketingExperiments Blog post, I wanted to share three statistical concepts every marketer…

The placement of small data files called “cookies” on a visitor’s computer has long been a key tool in tracking our behavior across a website, keeping us logged into sites, and remembering who we are and what we like when we return. In this…

After determining your research question and hypothesis, you must determine the route of testing you will take. This blog post explains how to design A/B split tests and multi-factorial tests, and how to decide the best one for your test.