Author

Rebecca Strally 4 posts 0 comments

Rebecca Strally, Senior Optimization Manager, MECLABS Institute. Rebecca helps plan tests and design experiments for Research Partners. Rebecca holds a B.A. in history from Mercer University, where she worked and volunteered at several museums. She is currently working on an MBA at the University of North Florida part time. In her free time, Rebecca enjoys reading comics and cheering at roller derby bouts.

Lead Generation

Lead Gen: How conversion optimization for call centers is similar to (and different from) online…

Rebecca Strally Feb 13, 2018 0

How the Conversion Sequence Heuristic can be applied to verbal conversations with the customer.

A/B Testing

Online Testing: 6 business lessons I’ve adapted to website optimization

Rebecca Strally Sep 16, 2013 5

My big life plan was to quietly finish my history degree and curate at the most famous museum that would take me. Sometimes, however, things turn out better than we planned. So read on for to learn more about how MECLABS Optimization…

Usability Testing: 5 tips for augmenting A/B testing

Rebecca Strally Jul 1, 2013 0

At MECLABS, we approach marketing as a science, always testing to create more questions and then testing the answers. Read on for five tips you can use to augment A/B testing and usability testing.

A/B Testing

Test Planning: 3 simple tips to keep your test planning and optimization on the right track

Rebecca Strally Jun 17, 2013 1

Developing test planning and optimization strategies is long, bumpy road of trial and error before you reach a true discovery about your customers. Read on for three simple tips you can use to keep your testing and optimization strategy…