Author

Jesse Gomes 1 posts 0 comments

Jesse Gomes, Research Manager, MECLABS Institute. Jesse works directly with our Research Partners in developing and continually improving a robust testing strategy that serves each Partner’s specific needs. Before MECLABS, Jesse attended the University of North Florida, where he achieved his B.S. in advertising communications while minoring in business administration. Jesse originally hails from Massachusetts and is an avid fan of The New England Patriots. In his spare time, Jesse enjoys reading science fiction, working out and playing sports.

Lead Generation

Online Testing: How a pop-up chat test increased conversion 120%

Jesse Gomes Oct 7, 2013 2

When it comes to using pop-ups, many marketers turn to them as a tool for solving issues of engagement. But, are pop-ups effective for lead generation? Read on to learn more about a recent pop-up chat test that increased conversion 120%.