Price is one of the biggest factors impacting the success of a marketing campaign, yet it can be one of the most difficult aspects of an offer to message properly. In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, revealed three key principles every marketer should know for presenting price in a sales funnel.
In this Web clinic replay, you’ll see how a large sports entertainment provider made a slight change to presenting price, leading to a 97% increase in league start-ups.
[Flint] mentioned how client thought for sure page was optimized and would max out at 20%. This experiment was a good reminder to keep testing and improving! –Brandon
Make the clinics longer! 30 minutes is not enough time! –Rick
The content and the speed of delivery were great –Tim
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