Reducing Cart Abandonment

4 main reasons why customers leave your shopping cart and how a few tweaks can stop the leak

According to the MarketingSherpa 2012 Website Optimization Benchmark Report, shopping carts are ranked as one of the least optimized processes, yet they can be one of the most strategic aspects of a conversion process to optimize.

In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, distilled over a decade of research into four key factors that cause cart abandonment to help you answer questions like:

  • How much revenue are you losing to cart abandonment?
  • What causes shopping cart abandonment?
  • What should your cart abandonment rate be?
  • What can you do to have more people complete a checkout process?

You’ll also learn how a storage space company increased projected revenue by over $3 million through making small strategic changes to its checkout process.

Flint also shared some key principles from this research you can use to optimize your own shopping cart. Here is some feedback from the live audience of the Web clinic:

An important topic often overlooked –Bob

Your clinics are excellent but are becoming too rushed in the shorter format –Jay

Some of the date points were very interesting –Henrik


Flint McGlaughlin

Austin McCraw

Video Production and Editing
Dennis Beard
Luke Thorpe

Technical Production
Steven Beger
Beth Caudell
Paul Cheney
Melissa Elbert
Erin Hogg
John Tackett
Christine Risberg

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