When it comes to how color design affects a site’s performance, simple changes can produce a significant lift.
So, in today’s MarketingExperiments blog post, we’re going to look at how the MECLABS research team used a background color test on a landing page to increase account sign-ups 10%.
Background: A large sports entertainment provider seeking to increase conversion on its main landing page
Goal: To increase premium account sign-ups
Primary Research Question: Which color scheme will result in a higher conversion rate?
Approach: A/B single factor split test
Control and treatment side by side
The control was a design with a dark background and white text, and the treatment was an almost exact color inverse.
What you need to know
By simply changing the background color to white, the treatment was easier to read and provided greater color flexibility with headlines and secondary information resulting in a 10.66% increase in conversion.
To learn more about this test and how color impacts conversion, watch our free on-demand Web clinic replay of “How Do Website Colors Impact Conversion?”