The question of long copy versus short copy is not new, and there is no shortage of differing opinions.
- Should webpage copy be as short as possible?
- Should it be long?
- Is there an optimal length to a webpage?
To answer these questions, Flint McGlaughlin, Managing Director, MECLABS, walked through a recent experiment from the MECLABS research laboratory in which a few strategic changes to copy length led to a 220% increase in conversion.
Flint also shared some key principles from these discoveries you can use as a framework to aid your copywriting optimization efforts.
What your peers are saying:
I appreciated the specific recommendations to improve the landing page conversion process and how we need to really dig deeper into the thought process of the visitor
–KevinIf it were a little longer so that Flint didn’t have to race through all his excellent points. A lot to absorb at 90 mph –Norma
Dr. Flint was on fire –Melanie
Credits:
Presenters
Flint McGlaughlin
Writers
Austin McCraw
Video Production and Editing
Dennis Beard
Luke Thorpe
Technical Production
Steven Beger
Selena Blue
Jessica Brooks
Beth Caudell
Paul Cheney
Melissa Elbert
Erin Hogg
John Tackett