The question of long copy versus short copy is not new, and there is no shortage of differing opinions.
- Should webpage copy be as short as possible?
- Should it be long?
- Is there an optimal length to a webpage?
To answer these questions, Flint McGlaughlin, Managing Director, MECLABS, walked through a recent experiment from the MECLABS research laboratory in which a few strategic changes to copy length led to a 220% increase in conversion.
Flint also shared some key principles from these discoveries you can use as a framework to aid your copywriting optimization efforts.
What your peers are saying:
I appreciated the specific recommendations to improve the landing page conversion process and how we need to really dig deeper into the thought process of the visitor
If it were a little longer so that Flint didn’t have to race through all his excellent points. A lot to absorb at 90 mph –Norma
Dr. Flint was on fire –Melanie
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