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E-commerce: 6 quick cart changes
One of the most underutilized optimization opportunities that can potentially add some serious ROI to your bottom line – the shopping cart. Read further to learn six quick cart changes you can make to aid your shopping cart optimization…
Promise vs. Intrigue: What is the most effective way to word a subject line?
The challenge you face with your subject lines is discovering what resonates with your audience while eliminating what doesn't. Read further to learn more about a recent subject line test we conducted here at MarketingExperiments and what…
Online Testing: To test or not to test (holiday edition)
Online testing is an incredibly powerful way to learn what really works on your site -- from landing pages to your shopping cart. However, during the holidays, your customers may be unusually motivated to purchase, which may make it…
Marketing Discoveries: Tactics that worked for your peers in 2012
In our final Web clinic of 2012, Flint McGlaughlin, Managing Director, MECLABS, will share some of our top discoveries over the past year. But before we share those discoveries, we wanted to know what tactics have worked for you. Read…
Website Optimization: 5 mistakes marketers and designers make with color
Webpage designers often overlook the element of color and the role it plays in a site's performance. Read further to learn more about the five common mistakes designers make with color as presented in one of our recent web clinics
Email Marketing: Questions about subject line length, differentiating alert emails, and multivariate…
We have received a plethora of questions for the upcoming MarketingSherpa webinar, "Email Marketing: 3 Tips for Producing Engaging Email Content." While we'll answer as many as possible during the webinar, we also wanted to answer a few of…
Email Marketing Video: Crafting effective email messages
With Email Summit 2013 in Las Vegas quickly approaching, we wanted to share Flint McGlaughlin’s full keynote from Email Summit 2012. Learn how the following terms can help you optimize your email marketing: “micro-yeses,”…
Website Optimization: 3 quick win changes you can test right now
Recently, one of our former students leveraged the power of social media to share his frustrations with the results of his optimization efforts. Read further to learn three quick win testing ideas we found to help get our student back on…
A/B Split Testing on Facebook Tabs
Social media networks provide opportunities for marketers to learn more about their customers through testing. Read on to learn what our sister company, MarketingSherpa, learned about its audience by performing an A/B split test on Facebook…
Optimizing Shopping Carts for the Holidays
Shopping cart pages are often the most overlooked optimization opportunities that can potentially add some serious ROI to your bottom line. In this Web clinic, Austin McCraw, Senior Editorial Analyst, MECLABS, and Jon Powell, Senior…
A/B Testing: Working with a very small sample size is difficult, but not impossible
Working with smaller sample sizes can be difficult, but not impossible. Read further to learn four tips that you can use to aid your online testing effeorst when working with smaller sample sizes.
Value Proposition: Why do customers act?
Why do some people camp out in front of Apple stores for the latest iPhone releases, wait in line for hours to vote? This slide from the MECLABS Value Proposition Development online course sums your customers’ decision-making process up in…
Marketing Optimization: 10 resources to help your online testing efforts
At MarketingExperiments, we often write blog posts that dig deep into experiments and tests that we share with you to help you do your job better. However, all the test results in the world don't matter if you're new to online testing or…
A/B Testing: Learn about testing hypotheses from a 200% increase in chocolate consumption
Creating customer theory can be as simple as figuring out what candy your people like (without asking them). Read on learn about testing hypotheses and developing a customer theory through a chocolate consumption test.
Shopping Cart Optimization: 4 tips from your peers
With the holiday shopping season looming, optimizing your shopping cart add some serious ROI to your bottom line. Read further to learn more about optimizing shopping carts from your peers as they share their insights and strategies.
Value Proposition: 3 lessons to learn from the Microsoft Surface campaign
All of your marketing efforts come down to effectively identifying expressing your value proposition. Read further to learn three steps that can help you focus on your value proposition development efforts.
Value Prop Testing: 17% increase in open rate from a subject line test
Testing segments of your value proposition can give you deeper insights into what appeals to your audience. Read further to learn more about a subject line test that offered promise or intrigue and what we discovered about our audience
How Do Website Colors Impact Conversion?
Webpage design often overlooks the element of color and the impact it has on site performance. So in this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, reveals new research discoveries that explore the relationship between…
Marketing Analytics: 6 simple steps for interpreting your data
After tracking and gathering information on your site, it can be both overwhelming and difficult to objectively interpret your data. Use these six simple steps to help you effectively and correctly interpret your marketing data.
Shopping Cart Abandonment: 7 simple steps to completing the sale
According to a Forrester study, 88% of consumers have abandoned an online shopping cart without completing their transaction. If you want to reduce your shopping cart abandonment rates, follow these seven simple steps ...