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Landing Page Optimization: 262% increase in lead rate
Often, a quote request landing page is key to the success of a lead generation strategy. By minimizing friction and overcorrecting for anxiety, you can see big increases on this type of page. See the control and treatment from an A/B…
Email Marketing Timing: When is the optimal time to send your next marketing email?
When is the best time to send your marketing emails? Does your audience respond better to one particular day of the week over the rest, or maybe to morning sends over afternoon ones? Read on to learn some email timing discoveries from your…
Marketing Efficiency: Conversion optimization is the science of doing marketing better
With budgets always a struggle, it's helpful to find ways to improve efficiency. Conversion optimization is essentially the science of doing marketing better. Read on for four steps to optimize your conversions.
A/B Testing: Changing 3 words results in 43% increase in funded accounts
Achieving great results with A/B testing doesn't always require major changes or complete redesigns. See how a large financial institution realized a 43% increase in funded accounts by changing just three words on a landing page.
A/B Testing: Split tests are meaningless without the proper sample size
While numbers are powerful, they can also be misleading. See why having a sufficient sample size is important to any A/B split test, as well as six resources to help you with sample size sufficiency in your online testing.
Mobile Marketing: 59% did not perform any mobile testing or optimization
According to MarketingSherpa's 2012 Mobile Marketing Benchmark Report, marketers think mobile devices are changing customer behavior. Yet, only 13% of marketers are conducting mobile testing. Read on for more information this mobile…
Homepage Optimization: Further test ideas for a page that converts 4 times higher
Live optimization sessions help marketers bridge the gap between customer theory and application. But even after a big lift, the testing (and learning) must continue. Read further to learn more about a real-world example of a homepage that…
Conversion Optimization: The MarketingExperiments year in review
In this year's MarketingExperiments year-end review blog post, we share the posts and replays of our Web clinics that our audience found most helpful in 2012. Read further to learn more about conversion optimization and other resources that…
Landing Page Optimization: What would a 1% conversion rate improvement mean to your marketing ROI?
Landing page optimization, it can be an extremely powerful way to increase the overall ROI of your marketing budget. Watch the free video of Session #1 of the new MECLABS Landing Page Optimization online course, where Flint McGlaughlin,…
Landing Page Optimization: 3 tools to help you optimize in 2013
In the upcoming year, the challenges marketers face in crafting effective value propositions, testing and optimization will likely be greater than ever. Read further to learn more about these challenges and the free tools and resources you…
The 5 Most Startling Marketing Discoveries from 2012
Optimizing upcoming marketing campaigns for maximum ROI opportunities is a top priority for marketers in the New Year. In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, and Jon Powell, Senior Research Manager, Research and…
Webinar Testing: Ask your customers what works best for them
If you want to know when the best time to serve your customers is, just ask them. Read more to learn more about our Web clinics and how you can participate in our poll as we try to better serve our audience.
E-commerce: 6 quick cart changes
One of the most underutilized optimization opportunities that can potentially add some serious ROI to your bottom line – the shopping cart. Read further to learn six quick cart changes you can make to aid your shopping cart optimization…
Promise vs. Intrigue: What is the most effective way to word a subject line?
The challenge you face with your subject lines is discovering what resonates with your audience while eliminating what doesn't. Read further to learn more about a recent subject line test we conducted here at MarketingExperiments and what…
Online Testing: To test or not to test (holiday edition)
Online testing is an incredibly powerful way to learn what really works on your site -- from landing pages to your shopping cart. However, during the holidays, your customers may be unusually motivated to purchase, which may make it…
Marketing Discoveries: Tactics that worked for your peers in 2012
In our final Web clinic of 2012, Flint McGlaughlin, Managing Director, MECLABS, will share some of our top discoveries over the past year. But before we share those discoveries, we wanted to know what tactics have worked for you. Read…
Website Optimization: 5 mistakes marketers and designers make with color
Webpage designers often overlook the element of color and the role it plays in a site's performance. Read further to learn more about the five common mistakes designers make with color as presented in one of our recent web clinics
Email Marketing: Questions about subject line length, differentiating alert emails, and multivariate…
We have received a plethora of questions for the upcoming MarketingSherpa webinar, "Email Marketing: 3 Tips for Producing Engaging Email Content." While we'll answer as many as possible during the webinar, we also wanted to answer a few of…
Email Marketing Video: Crafting effective email messages
With Email Summit 2013 in Las Vegas quickly approaching, we wanted to share Flint McGlaughlin’s full keynote from Email Summit 2012. Learn how the following terms can help you optimize your email marketing: “micro-yeses,”…
Website Optimization: 3 quick win changes you can test right now
Recently, one of our former students leveraged the power of social media to share his frustrations with the results of his optimization efforts. Read further to learn three quick win testing ideas we found to help get our student back on…