Optimizing Shopping Carts for the Holidays

6 last-minute changes you can make to your shopping carts to increase conversion

Shopping cart pages are often the most overlooked optimization opportunities that can potentially add some serious ROI to your bottom line. In this Web clinic, Austin McCraw, Senior Editorial Analyst, MECLABS, and Jon Powell, Senior Research Manager, Research and Strategy, MECLABS, share research discoveries from real-world shopping cart experiments that explore the relationship between shopping cart optimization and ROI.

In this Web clinic replay, you’ll see how one organization discovered a change in clarity to the sequence in its checkout process that increased conversion by 36%. Also, learn how a subscription offer increased conversion 17% by learning how to effectively communicate the value of its offer.

I was looking for some simple takeaways that I could implement immediately, and I got that! –Steve

They’re great. I really liked the questions at the beginning of this one to get us engaged. –Maria

Give a website overview, like a top 5 list of the big problems found on the website. –Rick

Easy to apply practical info. –Lisa


Austin McCraw
Jon Powell

Paul Cheney

Video Production and Editing
Luke Thorpe
Dennis Beard

Technical Production
Steven Beger
Selena Blue
Jessica McGraw
John Tackett
Beth Caudell
Melissa Elbert

Additional Contributors
Aimee Thompson

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