Webpage design often overlooks the element of color and the impact it has on site performance. So in this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, reveals new research discoveries that explore the relationship between color and conversion.
In this Web clinic replay, youll see how one organization discovered a simple change to the flexibility of its color design that increased conversion by 10%. Also, learn how one publication company used color scheme and value proposition testing to increase its home delivery subscriptions by 11%.
It was great overall with many real-life strategies. I especially liked the discussion of specific colors as related to conversion rates. –Gayle
Higher quality examples I realize the “improved” designs demonstrated the marketing principles and showed greater conversions, but the designs, in general, were just plain awful. –Gina
Very relevant to the topic, very informative and not too wordy.
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