At MECLABS, we begin the test planning process by looking at the available metrics. But sometimes the discussion about metrics can become more of a discussion about the definition of certain metric, rather than trying to piece together a…

Centering your testing on a hypothesis that is rooted in solving problems can be a huge benefit to your testing and optimization efforts. Read to learn more about you can craft a good hypothesis that will drive the focus of your testing…

At MarketingSherpa Email Summit 2013, many marketers expressed a need for a deeper understanding of test planning and strategic planning. At MECLABS, we test solutions to problems, not ideas. Read on to learn the thought process to craft a…

After tracking and gathering information on your site, it can be both overwhelming and difficult to objectively interpret your data. Use these six simple steps to help you effectively and correctly interpret your marketing data.

According to a Forrester study, 88% of consumers have abandoned an online shopping cart without completing their transaction. If you want to reduce your shopping cart abandonment rates, follow these seven simple steps ...