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Lauren Pitchford 6 posts 2 comments

Marketing Analytics: Frequently asked questions about misunderstood and misinterpreted metrics

Lauren Pitchford Jul 29, 2013 8

At MECLABS, we begin the test planning process by looking at the available metrics. But sometimes the discussion about metrics can become more of a discussion about the definition of certain metric, rather than trying to piece together a…

A/B Testing

A/B Testing: Example of a good hypothesis

Lauren Pitchford Jul 11, 2013 5

Centering your testing on a hypothesis that is rooted in solving problems can be a huge benefit to your testing and optimization efforts. Read to learn more about you can craft a good hypothesis that will drive the focus of your testing…

A/B Testing

Marketing Strategy: 4 steps to developing an effective and strategic test

Lauren Pitchford Mar 11, 2013 4

At MarketingSherpa Email Summit 2013, many marketers expressed a need for a deeper understanding of test planning and strategic planning. At MECLABS, we test solutions to problems, not ideas. Read on to learn the thought process to craft a…

A/B Testing: Working with a very small sample size is difficult, but not impossible

Lauren Pitchford Nov 26, 2012 11

Working with smaller sample sizes can be difficult, but not impossible. Read further to learn four tips that you can use to aid your online testing effeorst when working with smaller sample sizes.

Digital Analytics

Marketing Analytics: 6 simple steps for interpreting your data

Lauren Pitchford Nov 7, 2012 0

After tracking and gathering information on your site, it can be both overwhelming and difficult to objectively interpret your data. Use these six simple steps to help you effectively and correctly interpret your marketing data.

E-commerce Marketing

Shopping Cart Abandonment: 7 simple steps to completing the sale

Lauren Pitchford Nov 5, 2012 6

According to a Forrester study, 88% of consumers have abandoned an online shopping cart without completing their transaction. If you want to reduce your shopping cart abandonment rates, follow these seven simple steps ...