See the Research in Action

Dr. McGlaughlin personally optimizes your landing pages

Generating more revenue from your pages and paths takes more than learning optimization theory. It requires you to apply that theory to your own particular situation.

However, that application requires a leap that many marketers find difficult to make. It’s one thing to see how optimization applies in field tests and case studies, but another thing entirely to make the necessary changes to your pages.

To help you bridge that gap, this Web clinic replay introduces a case study of how a social media microsite saw an increase in conversion of 154% by learning how to see its landing page through the eyes of its customers. Following the case study, Dr. Flint McGlaughlin and the MECLABS research team provided live optimization of audience-submitted landing pages from a variety of industries.

I love seeing live optimization. It gives you exposure to lots of other industries and how general principles apply to unique situations. – Jake

Spend more time talking about e-commerce sites.
– Torrance

I’d like to see more of these live optimizations. – Ariel


Dr. Flint McGlaughlin
Jon Powell

Paul Cheney
Austin McCraw

Video Production and Editing
Luke Thorpe

Graphic Design
Dennis Beard

Technical Production
Steven Beger
Selena Blue
Daniel Burstein
Beth Caudell
Melissa Elbert
Jessica McGraw
John Tackett

Additional Contributors
Aimee Thompson

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