Generating more revenue from your pages and paths takes more than learning optimization theory. It requires you to apply that theory to your own particular situation.
However, that application requires a leap that many marketers find difficult to make. Its one thing to see how optimization applies in field tests and case studies, but another thing entirely to make the necessary changes to your pages.
To help you bridge that gap, this Web clinic replay introduces a case study of how a social media microsite saw an increase in conversion of 154% by learning how to see its landing page through the eyes of its customers. Following the case study, Dr. Flint McGlaughlin and the MECLABS research team provided live optimization of audience-submitted landing pages from a variety of industries.
I love seeing live optimization. It gives you exposure to lots of other industries and how general principles apply to unique situations. – Jake
Spend more time talking about e-commerce sites.
Id like to see more of these live optimizations. – Ariel
Dr. Flint McGlaughlin
Video Production and Editing