Trending
- The Bionic Marketer: We need a better metaphor for AI than ‘digital agents doing your job’
- How Advanced AI Models Are Revolutionizing MeclabsAI: The future of intelligent systems
- How To Use MeclabsAI To Generate Leads
- How Do You Quickly Create Compelling Content To Grow Your Business
- How Can You Quickly Get a Higher Conversion Rate on Your Website
- The Key to Transformative Marketing Is a Transformed Marketer: How to plan you transformation
- Only Limited by Your Imagination: Unlock new levels of performance with your first custom Expert/App
- It’s a Genius Not a Vending Machine: How to get powerful results with deep, rich interactions.
- 81 Ways To Create New Value in the World: How to combine Experts, Apps, and Libraries
- Genius Hides in the Right Question: How To Get What You Want From Your New Growth SWAT Team.
Calls-to-action Tested: 3 words that increased conversion by 43%
Copywriting doesn't have to be a game of hit or miss. Through testing, MECLABS has discovered a repeatable framework can help you consistently write effective copy. See the test where our team increased conversion 43% with three words.
Email Copy Tested: How adding urgency increased clickthrough by 15%
Urgency is a powerful copywriting tool. When used authentically, urgency can be quickly added to almost any piece of copy for a lift in conversion. View one of our test where three words near the call-to-action intensified the urgency of…
Email Marketing: The purpose of a subject line
Dr. Flint McGlaughlin, Managing Director, MECLABS, answers the question -- "What is the purpose of a subject line?" While it seems like an easy question on the face of it, you must fully understand the function of a subject line if you want…
Big mistakes from a great marketing test at Air Canada (and 4 lessons to help you avoid them)
Optimization marketers must do a lot of explaining,including sometimes why test results are lower than expected. See how one marketers faced this challenge and learn the four key lessons he took away from the experience.
Personal Development Plan: Free resources to help you start testing (and help your career)
Many marketing organizations do not craft a personal development plan for each individual, so it's up to you to create your own. To gain management's attention, create a path that focuses on the bottom line, sales, leads or some other KPI…
Subject Lines Tested
A few weeks ago, two marketers like you DOUBLED the clickthrough rate of one of our internal marketing emails.
And, the only variable tested was the subject line.
Weve seen over and over again in our research that subject lines can…
You Decide: Which lead generation landing page will perform best?
We asked the MarketingExperiments audience for their best lead generation landing pages, and our MECLABS judges have narrowed down the nominations to two pages. Now it’s up to you. Which of these pages do you think will perform best?
15 Years of Marketing Research in 11 Minutes
Watch as Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS, explains what he has learned from 15 years of marketing research in this video. He discusses the three flaws in the funnel analogy, the MECLABS Conversion Heuristic and…
Landing Page Wireframe: Why focusing on ‘one variable at a time’ doesn’t work
Testing one variable at a time isn't always the best approach to getting results. While the goal of a test is to get a learning, there is one way to get a learning and change more than one variable on your landing page at a time.
Email Marketing: Tips from your peers about writing subject lines
How can marketers and copywriters create subject lines that improve clickthrough rate? Your peers have shared some insights on what they have learned about writing effective subject lines.
Elements of effective subject lines
To earn an open, the subject line of your email must earn a "yes" from the reader. Watch as Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS, discusses some elements that determine how effective a subject line is in this video clip…
The 2 Most Important Words in Marketing
To really make sure you don’t frustrate or alienate your busy customer or prospect, you need to ask what Dr. Flint McGlaughlin calls the two most important words in marketing -- So what? Learn the importance of this question as Flint offers…
Landing Page Contest: So you think you have a good lead gen page?
Do you think you have a good lead generation page? If so, submit your page for the chance to test it at Optimization Summit 2012 and win a prize valued at $1,142.
Common Landing Page Mistakes: Form fields that stop selling value
If you’re like many marketers, you likely spend a lot of time, money and effort driving traffic to your landing page. The problem for many is that the consumer gets to the form fields only to read phrases lacking any real value, like…
Email Marketing: 91% of marketers find target audience testing effective
The MarketingExperiments Email Messaging Optimization Index heuristic is a tool to help organize your thinking and analysis of your email marketing tests. Let’s see how the heuristic relates to the top two most effective elements -- target…
Quick Win Clinic (Part I)
There are essentially two ways to increase your websites performance:
Endlessly drive more traffic to your landing pages with media buys, direct mail sends and time-consuming social media
Improve the conversion rate of the traffic…
Conversion Optimization for Content: Publishing site decreases bounce rate 43%
If the goal of your page is to simply engage more with the visitor, then how do you approach conversion optimization? Take a look at how one publishing site generated a 43% decrease in bounce rate while gaining more referral traffic from…
Conversion Rate Optimization: Building to the Ultimate Yes
To achieve an ultimate yes, or a marketing conversion, you must lead customers through a series of micro-yes(s). Read on for a breakdown of each element that plays a role in securing a micro-yes for the decision points in the marketing…
Customer Value: The 4 essential levels of value propositions
To communicate value, you need everyone who works on your marketing campaigns to have a clear understanding of your value proposition -- not just for your company as a whole, but for every action you desire a customer to take. Learn the…
Do question headlines work?
We recently noticed a pattern for three experiments we used as examples of what not to do on your landing pages -- question headlines. So we began to wonder whether there was something inherently wrong with question headlines. Read on for…