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Landing Page Contest: So you think you have a good lead gen page?
Do you think you have a good lead generation page? If so, submit your page for the chance to test it at Optimization Summit 2012 and win a prize valued at $1,142.
Common Landing Page Mistakes: Form fields that stop selling value
If you’re like many marketers, you likely spend a lot of time, money and effort driving traffic to your landing page. The problem for many is that the consumer gets to the form fields only to read phrases lacking any real value, like…
Email Marketing: 91% of marketers find target audience testing effective
The MarketingExperiments Email Messaging Optimization Index heuristic is a tool to help organize your thinking and analysis of your email marketing tests. Let’s see how the heuristic relates to the top two most effective elements -- target…
Quick Win Clinic (Part I)
There are essentially two ways to increase your websites performance:
Endlessly drive more traffic to your landing pages with media buys, direct mail sends and time-consuming social media
Improve the conversion rate of the traffic…
Conversion Optimization for Content: Publishing site decreases bounce rate 43%
If the goal of your page is to simply engage more with the visitor, then how do you approach conversion optimization? Take a look at how one publishing site generated a 43% decrease in bounce rate while gaining more referral traffic from…
Conversion Rate Optimization: Building to the Ultimate Yes
To achieve an ultimate yes, or a marketing conversion, you must lead customers through a series of micro-yes(s). Read on for a breakdown of each element that plays a role in securing a micro-yes for the decision points in the marketing…
Customer Value: The 4 essential levels of value propositions
To communicate value, you need everyone who works on your marketing campaigns to have a clear understanding of your value proposition -- not just for your company as a whole, but for every action you desire a customer to take. Learn the…
Do question headlines work?
We recently noticed a pattern for three experiments we used as examples of what not to do on your landing pages -- question headlines. So we began to wonder whether there was something inherently wrong with question headlines. Read on for…
Landing Page Optimization: Easy landing page changes that have improved results for your peers
To increase your website's performance, you can either drive more traffic to your landing pages with media buys, direct mail and social media, or you can improve the conversion rate of the traffic you're already getting. Learn what easy…
Email Testing: Subject line increases opens 12.7% … here’s why we’ll never use it again
The purpose of a subject line is to get an open. However, the purpose of a subject line is not only to get an open. Read on to learn what've found about the performance of curiosity-based subject lines, including the surprising results of…
Subject Line Test: 125% more unique clickthroughs
A few weeks ago, we asked the MarketingExperiments blog community and the Copyblogger community for help on a subject line test. Today we’ll look at the process we went through, the results, and what you can learn from it all.
Conversion Rate Optimization: Minor changes reduce cost per conversion 52.9%
By making a few minor changes, Desguaces y Piezas, a lead generation site in the auto parts industry, significantly improved the conversion rate and reduced cost per conversion. Learn the main changes the team made to the treatment for this…
Marketing Management: 7 steps to optimize your marketing team
While 80% of marketing departments worldwide use some sort of assessment analytics to identify marketers capable of doing a job well, most stop there. This is where a marketing manager or CMO has to step in and provide clarity for his/her…
Common Landing Page Mistakes: Too simple of a landing page for a complex sale
While you want to avoid the pitfall many B2B marketers fall into with overly complex landing pages, it is possible for landing pages to be too simple to convert customers based on their very limited information. Read on for some so-called…
Marketing Research: Top email elements to test
As we gear up to test the subject lines suggested by our MarketingExperiments blog readers, we want to share some email testing research conducted by our sister company, MarketingSherpa. Read on for a breakdown of the most common, most…
What Your Customers Want
Imagine that you could predict how your customers will react to your next marketing campaign. What if you could do that for every piece of marketing your company develops?
The results would be staggering.
While we’ll probably never be…
Copywriting: 5 common headline errors
When writing headlines, it sometimes helpful to reflect on what some smarter, more creative writer came up with. This post will show you five common headline errors to avoid, along with positive examples from which you can borrow.
Transparent Marketing: How to make your product claims credible … not incredible
Adam Lapp, Associate Director of Optimization, MECLABS, summed up the challenge most marketers: make your product claims credible, not incredible. Even if your product is amazing, you will need reliable sources and proof that it works. Here…
Form Optimization: 3 case studies to help convince your boss (and Sales) to reduce form fields
So your boss still thinks that “optimization” means making your site load faster. We get it. Here are 3 case studies in a Power Point deck to help you pitch the simplest of all optimization projects to your boss (and sales)...
Which PPC Ad Won? (Marketing intuition contest)
We recently ran a PPC ad test for North American Spine in which a MarketingExperiments blog reader helped create the treatment. Before Dr. Flint McGlaughlin presents the experiment in our Web clinic, we're asking our readers to predict…