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Incentive: The bacon of marketing tactics
While paying people to buy your product because it does not have enough true value is not a sustainable business plan, an incentive can “tip the balance” of emotional forces from negative to positive. Learn how to properly use incentive to…
Friction: 3 simple optimization tactics to get more customers from headline to call-to-action
If customers never get from the headline to the call-to-action, what’s the point of that optimized headline and call-to-action to begin with? Dr. Flint McGlaughlin discusses the major impediment that stops your customers from ever seeing…
Competitive Messaging: Tell your customers what you can’t do
Your products or services will not be right for every consumer. But, when you actually help your customers find the best solution, they’ll believe you when you really are the best solution for their needs. Read how competitive messaging can…
Minor Changes, Major Lifts
One of the best ways to get around IT and budget challenges is to optimize areas on your website that are relatively simple to change yet have the opportunity to make a significant impact on conversion. In this Web clinic replay, Dr. Flint…
Lead Generation Tactics: How testing can help you choose the best tactic for your business
Lead generation is the top priority for B2B marketers, yet it is also the second most challenging business objective for marketers. Watch an interview with MECLABS Executive Director of Applied Research, Brian Carroll, who will answer the…
Landing Page Mistakes: E-commerce sites treating new and returning visitors the same
The landing page is the hub of most modern marketing departments, and LPO can deliver impressive ROI. So learn the most common landing page mistakes our marketing optimization researchers encounter on e-commerce sites, to help you increase…
More YouTube Views: 20% more video plays from one simple change
According to a MarketingExperiments’ recent experiment , there is one thing you can do to ensure that more people who see your YouTube video will actually click the play button. See the test, and learn the one simple change you can make to…
Test Your Marketing Intuition: Which call-to-action won?
The advent of online testing has made it more challenging to “make definite assertions” about which treatment of a test will perform better. So today we ask marketers to test their marketing intuition and tell us which treatment won by 45%…
Marketing Optimization: What minor changes have produced major lifts in your marketing?
The magic question for marketers is, “How can you get the greatest amount of return on the least amount of marketing investment?” Sometimes you can find the answer in the low-hanging marketing optimization fruit. Learn a few tips from your…
Online Advertising Forensics
According to MarketingSherpas 2012 Search Marketing Benchmark Report - PPC Edition, 56% of marketers claim achieving or increasing measurable ROI is their most frustrating challenge when it comes to paid search.
And yet, PPC ads are one…
Headline Writing: How a junior marketer beat the CEO’s headline by 92%
Does the person with the higher title and the higher salary always understand which headline (or PPC ad or landing page copy) will convert the highest? Take a look at a recent test from our own labs to find out.
Post-Email Summit Workshop: 4 key ways small businesses can optimize their campaigns
According to the 2012 Email Marketing Benchmark Report, the majority of small- and medium-sized businesses do not test or optimize their emails. Read on for four takeaways from the post-Email Summit 2012 workshop that will help you view…
PPC Mysteries Revealed: 7 Answers to your pressing PPC questions
In our most recent Web clinic, “Online Advertising Forensics: We investigate how and why a text-based PPC ad produced 47% more conversions,” we had several great questions from our audience that we didn’t have time to address. To help our…
Email Summit: Testing timing and format elements in follow-up email
Day three of Email Summit 2012 included a case study of GamersFirst from Frank Cartwright. The online gaming website worked through the challenge of getting more people through their sales funnel by testing extensively. See the results of…
Email Summit 2012: Meeting email marketing challenges
Kicking off Email Summit 2012, Sergio Balegno discusses email marketing challenges reported by marketers, and Dr. Flint McGlaughlin perfectly illustrates the value of testing over just applying “best practices” concepts for email elements…
Social Media Marketing: Going viral is so easy it’s hard
What makes a message go viral? More importantly, how can you position your marketing messages to go viral? While no one we know can force virality, here are a few tips to help you at least prepare for the possibility.
Channel Optimization: 6 quick lessons from shifting to a video-centric format
Long-time MarketingExperiments readers will notice that we have shifted to a video-centric format for our Web clinic replays, which aim to deliver actionable marketing advice based on our optimization discoveries. And since many marketers…
Test Your Marketing Intuition: Which PPC ad produced more conversions?
If you've run PPC campaigns for longer than a month, then you've probably hit a wall where no matter how much effort you put into testing and optimizing your ads with the right keywords or copy, the incremental returns are minimal and you…
Online Advertising: How your peers optimize PPC ads
The thing about pay-per-click ads is ... well, you're paying for every click. So how do you maximize the value you get out of this online advertising? Let’s look at some top advice we received from your peers …
PPC Ad Writing Contest: Win a $397 Benchmark Report while building your optimization peer group
A test is a great way to settle arguments. The highest paid person in the room thinks he has a better headline? No problem. Just test it. For an upcoming test we’d like you to suggest the best PPC ad copy in the comments section of this…