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PPC Mysteries Revealed: 7 Answers to your pressing PPC questions
In our most recent Web clinic, “Online Advertising Forensics: We investigate how and why a text-based PPC ad produced 47% more conversions,” we had several great questions from our audience that we didn’t have time to address. To help our…
Email Summit: Testing timing and format elements in follow-up email
Day three of Email Summit 2012 included a case study of GamersFirst from Frank Cartwright. The online gaming website worked through the challenge of getting more people through their sales funnel by testing extensively. See the results of…
Email Summit 2012: Meeting email marketing challenges
Kicking off Email Summit 2012, Sergio Balegno discusses email marketing challenges reported by marketers, and Dr. Flint McGlaughlin perfectly illustrates the value of testing over just applying “best practices” concepts for email elements…
Social Media Marketing: Going viral is so easy it’s hard
What makes a message go viral? More importantly, how can you position your marketing messages to go viral? While no one we know can force virality, here are a few tips to help you at least prepare for the possibility.
Channel Optimization: 6 quick lessons from shifting to a video-centric format
Long-time MarketingExperiments readers will notice that we have shifted to a video-centric format for our Web clinic replays, which aim to deliver actionable marketing advice based on our optimization discoveries. And since many marketers…
Test Your Marketing Intuition: Which PPC ad produced more conversions?
If you've run PPC campaigns for longer than a month, then you've probably hit a wall where no matter how much effort you put into testing and optimizing your ads with the right keywords or copy, the incremental returns are minimal and you…
Online Advertising: How your peers optimize PPC ads
The thing about pay-per-click ads is ... well, you're paying for every click. So how do you maximize the value you get out of this online advertising? Let’s look at some top advice we received from your peers …
PPC Ad Writing Contest: Win a $397 Benchmark Report while building your optimization peer group
A test is a great way to settle arguments. The highest paid person in the room thinks he has a better headline? No problem. Just test it. For an upcoming test we’d like you to suggest the best PPC ad copy in the comments section of this…
Quick Lift Ideas: 8 test ideas to help you increase conversion across your site
The market is so saturated with mediocre goods and services that when a truly great one comes along, the same old marketing tactics simply don’t work anymore. Excellent products need excellent websites to communicate their full potential.…
Marketing Optimization: How to design split tests and multi-factorial tests
After determining your research question and hypothesis, you must determine the route of testing you will take. This blog post explains how to design A/B split tests and multi-factorial tests, and how to decide the best one for your test.
Blandvertising: How you can overcome writing headlines and copy that don’t say anything
Blandvertising is a wishy-washy marketing claim, wanting to mean something, but just doesn't mean anything. If you’re paying for the opportunity to say something, then actually say something. See what we have found works through testing…
Rapidly Maximizing Conversion
There are many guides to A/B split testing on the Internet. And most are adamant about making sure you test one thing at a time. If you don't, they warn you'll never learn anything about what works and doesn't work on your pages.
One…
Banner Blindness: Why your marketing messages are hiding in plain sight
Your customers may be ignoring your latest news, offers and ads. Take a quick look at your surroundings. How much do you notice what’s around you? In this post, we discuss "banner blindness,” and how it's related to a phenomenon scientists…
Marketing Metrics: Why all numbers aren’t created equal
Researchers and statistical software packages classify variables into four main types: Nominal, Ordinal, Interval and Ratio. In this post, we describe each type of variable to help you understand how they should be used, let you know how…
The Ultimate Click: How to get what you pay for with pay-per-click advertising
In response to a reader question, Paul Cheney takes our exploration of the most effective use of pay-per-click advertising one level deeper today. Read how ad relevance can increase conversion rates …
Test Your Marketing Intuition: Why did this treatment outperform the control by 53%?
When a website is underperforming, the system is broken and needs a new approach. At MECLABS, we call this a category shift, and it requires a radical redesign to your site. To give you an example, here’s a radical redesign experiment we…
Website Optimization: How your peers increase their conversion rate…quickly
In Wednesday’s Web clinic – "Rapidly Maximizing Conversion: How one company quickly achieved a 53.9% lift with a radical redesign" – MECLABS Managing Director Flint McGlaughlin will share our top discoveries around how to quickly improve…
Transparent Marketing: Do your campaigns sound like North Korean propaganda?
When you make your offer sound like it’s too good to be true, no one believes you and you’re only shooting yourself in the foot. Today's consumers don't believe the hype, and neither should you. Transparent marketing will help you avoid…
PPC Ads: What is search engine marketing best used for?
After our recent Web clinic, How to Increase Conversion in 2012: The last 20,000 hours of marketing research distilled into 60 minutes, we received this question from Veronica Cisneros about the true goal behind PPC ads. Daniel Burstein…
11 Most-Tweeted Posts of 2011: Social media marketing, copywriting, email testing and more …
As a marketer, you’re probably one of the busiest people alive and you probably missed a few posts this year. So we sorted our posts by how valuable they were to you (as you and your peers communicated to us via the Twitter button) and…