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Test Your Marketing Intuition: Which email achieved 104% more clicks?
With email users being incredibly wary of any promotional email, most of the email we send out gets deleted. If you can clearly communicate enough of your offer’s value in your email to earn a click, then you’ll more than likely see a…
Email Messaging: How your peers craft emails for conversion
We all know how hard it is to get attention in those crowded inboxes. This Wednesday at 4 p.m., Dr. Flint McGlaughlin, Managing Director, MECLABS will share some of our discoveries about increasing response to email marketing promotions and…
Marketing Career: 3 steps to optimize your LinkedIn profile
If you’re applying for jobs, you should consider LinkedIn as a landing page that sells … well … you. LinkedIn offers many interesting applications and add-ons, but you must first focus on the heart of your profile: the value proposition. In…
Social Media Marketing: Should Facebook host your landing page?
It’s the latest trend in print ads and TV commercials – drive customers to a landing page on Facebook instead of the brand’s own website or microsite. However, if you are thinking of using a Facebook landing page in your marketing, here are…
Free Marketing Tools: 11 worksheets, spreadsheets, and calculators to help make your next…
Optimizing your webpages and marketing campaigns is a daunting task for any marketer. We need all the help we can get. Free help is even better (as long as it’s actually, well, helpful). So to assist our audience of marketers with daily…
Marketing Career: Why a value proposition makes marketing “good”
Marketing has such a bad reputation these days because very few companies have genuine value propositions. What do you do if you’re a transparent marketer by nature, who is stuck in a company without a value proposition? Well, there are…
B2B Lead Testing: “Cheap” data is actually expensive
Part of Brian Carroll and Nicolette Dease's presentation was a case study on finding the most efficient list source based on a test that looked at several different lead sources. The objective of the test was to determine if…
Landing Page Optimization: How IBM applied homepage redesign learnings to landing page testing
At the West Coast leg of the MarketingSherpa B2B Summit 2011 in San Francisco this week the first case study of the day featured IBM’s homepage redesign and the overall approach IBM uses in its redesign process. Joan Renner, Content…
SEO Research: Why opportunity is knocking for marketers doing SEO
A few years ago the idea of dedicating a landing page for a certain segment of traffic to a website was a novel idea. Then PPC started getting more popular with the rise of Google. When that happened, marketers realized that if they made…
SEO Landing Pages
Landing page optimization and search engine optimization are two completely different entities. While optimizing to convince a human to take an action – such as buy, or fill out a lead form – can clearly increase your conversions, what…
Landing Page Test: Why less equaled (54%) more when reducing friction and highlighting value…
In a world that constantly bombards us with promises of “bigger,” “better,” “faster” and “more,” it’s sometimes tough to accept that time-honored practices are often still the best course of action. Yet, as tests continue to prove, when it…
B2B Marketing: You don’t have to be CEO to move the needle with a value proposition
Dr. Flint McGlaughlin covered how to discover your true value proposition and leverage its full potential in any B2B market – at the East Coast swing of MarketingSherpa B2B Summit 2011. He lightly touches on derivative value proposition in…
B2B Lead Optimization: Why cheap leads can be so expensive
It would be logical to assume that the cheaper the lead is to obtain, the lower the cost-per-acquisition, the greater the margin, and the bigger the bonus in your paycheck at the end of the quarter. Well, at MarketingSherpa B2B Summit 2011…
SEO Landing Pages: How your peers optimize for traffic and conversion
There seems to be a disconnect between the number of marketers using SEO landing pages and the number marketers who find them effective. Today’s Web clinic will share our discoveries about optimizing SEO landing pages to help you overcome…
B2B Marketing: Value proposition discussion with Dr. Flint McGlaughlin
Dr. Flint McGlaughlin spoke extensively about value proposition at MarketingSherpa B2B Summit 2011 in Boston, and I grabbed him just after the summit ended to ask a few questions about value prop for B2B marketers…
Landing Page Optimization: Addressing customer anxiety
Anxiety can stop website visitors in their tracks – the back button makes it ultra easy. Thinking of their concerns in rational terms may not help you either. Fortunately, the there are three different levels you can seek to relieve or…
Converting PPC Traffic: How clarifying value generated 99.4% more conversions on a PPC landing page
After trying a few different strategies with their page, nothing worked to improve conversion on Saxo Bank’s PPC landing page for a free trial. Michael Aagaard generated 99.4% more conversions by adding clear value proposition.
Test Your Marketing Intuition: Which landing page achieved a higher conversion rate?
Paying for traffic to a landing page tends help motivate marketers to optimize that page. Lifts can instantly translate to a tangible decrease in cost-per-acquisition and increased revenue. However, actually getting those lifts on the page…
Marketing Funnel: How to optimize your Sales and Marketing funnel in 5 steps
Upon the completion of the recent MarketingSherpa 2012 B2B Marketing Benchmark Report, we learned that because of an ever more challenging environment, B2B marketers are beginning to embrace sales conversion as a Sales and Marketing…
Landing Page Optimization: Test ideas for a B2B lead capture page
As has been the standard for recent MarketingSherpa Summits, leading marketing solutions providers sent several analysts to provide direct, one-to-one consultation for the attendees of B2B Summit 2011. Always an informed, yet…