Trending
- The Bionic Marketer: We need a better metaphor for AI than ‘digital agents doing your job’
- How Advanced AI Models Are Revolutionizing MeclabsAI: The future of intelligent systems
- How To Use MeclabsAI To Generate Leads
- How Do You Quickly Create Compelling Content To Grow Your Business
- How Can You Quickly Get a Higher Conversion Rate on Your Website
- The Key to Transformative Marketing Is a Transformed Marketer: How to plan you transformation
- Only Limited by Your Imagination: Unlock new levels of performance with your first custom Expert/App
- It’s a Genius Not a Vending Machine: How to get powerful results with deep, rich interactions.
- 81 Ways To Create New Value in the World: How to combine Experts, Apps, and Libraries
- Genius Hides in the Right Question: How To Get What You Want From Your New Growth SWAT Team.
Marketing Optimization: What your peers learned this year about Adwords, the inbox, and telling the…
In the Dec. 7 Web clinic – How to Increase Conversion in 2012: The last 20,000 hours of marketing research distilled into 60 minutes – MECLABS Managing Director Flint McGlaughlin will share our top 2011 discoveries. But before we share what…
Email Marketing: 10 test ideas for optimizing webinar invites
While webinars are one of the most popular inbound tactics, they are not very effective if no one attends. So in this blog post, Gaby Paez and Daniel Burstein will give you some test ideas for those all important webinar invite emails (and…
B2B Marketing: Top “Aha moments” of 2011 from your peers
Take these few moments of the year to stop and think about what you learned in 2011 that can help you optimize marketing performance in 2012. To spur your thinking, Daniel Burstein and MECLABS' A/V Specialist Luke Thorpe grabbed a camera…
Email Messaging: Discussing micro-decisions and flipping the funnel
After wrapping our most recent Web clinic, "Email Messaging: How overcoming 3 common errors increased clickthrough 104%", our in-house documentarian, Luke Thorpe, and I grabbed lead speaker Flint McGlaughlin and discussed a few key…
Marketing Optimization: You can’t find the true answer without the right question
According to the just-released MarketingSherpa 2012 Email Marketing Benchmark Report, we found that 85% of marketers don’t even know why they’re running every test they run! For this blog post, we'll focus on how to write a research…
Quick Lifts: 4 ideas to increase email clickthrough
It takes a lot of experience testing and optimizing emails to develop your own internalized methodology for writing effective email messaging. To fill that void, Adam Lapp, our Associate Director of Optimization and Strategy, was kind…
Evidence-based Marketing: How to overcome the overconfidence bias
What are the most easily avoidable marketing errors? And how can you avoid making them? Our answer would be "those related to overconfidence." As to the second question, we'll use this blog post to attempt to answer that. Are you too…
Value Proposition: Revealing hidden value in your products and offers
While the true value of your offer is critical, if you don’t optimize the perceived value of that offer, that true value is meaningless from a marketing perspective. For example, MarketingExperiments invests a lot of time and resources in…
Email Messaging
Most email messages, even semi-important ones without sales pitches, get deleted without even being read, every day. What happens when your ideal prospect receives yours? Do they even stop to notice? Or do they file it away in the special…
Research Update: The state of email marketing testing and optimization
In the blog post, "Email Marketing Research: 7 steps for successful email marketing testing and optimization," we discussed how continuous experimentation is the quickest path to peak performance. Now, we would like to share with you the…
Value Proposition: The key to improving agency and vendor performance
In this blog post, Daniel Burstein reflects on a profound Twitter exchange that occurred during a recent Web clinic, and discusses some key steps on how to focus on value proposition to optimize the performance of your agencies and vendors.…
Affiliate Site Redesign: How to drive qualified traffic to a merchant’s offer
With a marketplace so saturated, it’s difficult to get any kind of ROI out of affiliate campaigns. Affiliate marketers can increase their ROI the same way a merchant would increase its ROI: by providing enough perceived value to guide the…
Test Your Marketing Intuition: Which email achieved 104% more clicks?
With email users being incredibly wary of any promotional email, most of the email we send out gets deleted. If you can clearly communicate enough of your offer’s value in your email to earn a click, then you’ll more than likely see a…
Email Messaging: How your peers craft emails for conversion
We all know how hard it is to get attention in those crowded inboxes. This Wednesday at 4 p.m., Dr. Flint McGlaughlin, Managing Director, MECLABS will share some of our discoveries about increasing response to email marketing promotions and…
Marketing Career: 3 steps to optimize your LinkedIn profile
If you’re applying for jobs, you should consider LinkedIn as a landing page that sells … well … you. LinkedIn offers many interesting applications and add-ons, but you must first focus on the heart of your profile: the value proposition. In…
Social Media Marketing: Should Facebook host your landing page?
It’s the latest trend in print ads and TV commercials – drive customers to a landing page on Facebook instead of the brand’s own website or microsite. However, if you are thinking of using a Facebook landing page in your marketing, here are…
Free Marketing Tools: 11 worksheets, spreadsheets, and calculators to help make your next…
Optimizing your webpages and marketing campaigns is a daunting task for any marketer. We need all the help we can get. Free help is even better (as long as it’s actually, well, helpful). So to assist our audience of marketers with daily…
Marketing Career: Why a value proposition makes marketing “good”
Marketing has such a bad reputation these days because very few companies have genuine value propositions. What do you do if you’re a transparent marketer by nature, who is stuck in a company without a value proposition? Well, there are…
B2B Lead Testing: “Cheap” data is actually expensive
Part of Brian Carroll and Nicolette Dease's presentation was a case study on finding the most efficient list source based on a test that looked at several different lead sources. The objective of the test was to determine if…
Landing Page Optimization: How IBM applied homepage redesign learnings to landing page testing
At the West Coast leg of the MarketingSherpa B2B Summit 2011 in San Francisco this week the first case study of the day featured IBM’s homepage redesign and the overall approach IBM uses in its redesign process. Joan Renner, Content…