Author

Jen Doyle 2 posts 0 comments

Senior Research Manager at MarketingSherpa covering B2B marketing, social media and search engine marketing (SEO and PPC). Jen is the Author of the B2B Advanced Practices Handbook, the 2011 B2B Marketing Benchmark Report, and the 2011 Search Marketing Benchmark Reports. Jen is a speaker at MarketingSherpa and partner events, a MarketingSherpa newsletter columnist, blog contributor, and a speaker for MarketingSherpa and partner webinars. Her research has been instrumental in the development of new media marketing practices, including the FUEL methodology for B2B marketing effectiveness.
Prior to joining MarketingSherpa, Jen managed search, social media and direct marketing campaigns for companies in the computer software industry, consumer retail, B2B services as well as nonprofit. Jen has been recognized for her successful experience specifically in the practice of search engine marketing programs targeting a wide variety of audiences.

Conversion Marketing

Marketing Funnel: How to optimize your Sales and Marketing funnel in 5 steps

Jen Doyle Sep 30, 2011 6

Upon the completion of the recent MarketingSherpa 2012 B2B Marketing Benchmark Report, we learned that because of an ever more challenging environment, B2B marketers are beginning to embrace sales conversion as a Sales and Marketing…

Lead Generation

B2B Funnel Optimization: What happens after you capture the lead?

Jen Doyle Jun 20, 2011 8

There's not much you can't or shouldn't optimize in the marketing world. But when we talk about optimization, we're usually talking about the top of the sales funnel. It turns out that the inside of the funnel after the lead is captured can…