Test Your Marketing Intuition: Which landing page achieved a higher conversion rate?
Paying for traffic to a landing page tends to help motivate marketers to optimize that page. Lifts can instantly translate to a tangible decrease in cost-per-acquisition and increased revenue. However, actually getting those lifts on the page is another thing altogether.
Denmark-based Saxo Bank was facing that challenge when they met Michael Aagaard, a MarketingExperiments student. Aagaard, Online Copywriter for LandingPages.nu, is a self-described split-test junkie who is also based in Denmark. He met the folks at Saxo Bank through his own split-testing audit service.
“They were having trouble converting PPC traffic via their landing pages. In this particular case, they wanted help converting PPC traffic for a sub-site called ForexTrading.com. The business model here is that prospects download a free demo version in order to get a feel for the platform. The goal being that prospects end up buying the full version,” Aagaard said.
With the stage set, Aagaard came up with a treatment based on a hypothesis he had about the original page.
It turns out, Michael got some impressive results. But we’re not going to share them today. Instead, we’re going to test your marketing intuition with the two different pages Michael tested.
Without giving too much away, here are the two creatives: the original and Michael’s treatment. I can’t tell you which is which or it would spoil the fun …
Landing Page A
Landing Page B
Which do you think performed best?
Closely examine these two landing pages, and let us know in the comments which landing page performed best. Also, go ahead and tell us how much you think it improved conversion. Whoever guesses the winning landing page with the closest conversion rate wins a gold star or the admiration of his/her peers (whichever they find more desirable).
Come back on Wednesday to find out which creative won and why. We’ll give you the full scoop on how Michael got a big win for this company.
UPDATE: The results are in. Check out today’s (Wednesday) post for the results and the winner of the closest guess.
http://Online-Tekstforfatter.dk – Michael Aagaard’s Danish blog
http://forextrading.com – Saxo Bank’s forex trading platform