Marketing Intuition Contest: Which homepage generated a 331% lift in conversion
The homepage is the most valuable piece of real estate for any department in a company. Turf wars over who gets highlighted there, and who doesn’t, can cause a homepage to be so confusing that customers have no idea what to do when they get there.
But, even when interoffice politics are not an issue, marketers are often baffled by how to best optimize the homepage when so many objectives must be communicated.
The question on many a marketer’s mind is this: How can I optimize my homepage for the greatest possible performance, while still meeting the required objectives?
In a recent experiment from our laboratory, marketers from Migraine Treatment Centers of America were faced with the same problem. They had a homepage that was underperforming, and they didn’t know where to begin optimizing.
In the experiment, they tested two treatments. One of the treatments below achieved a 331% increase in leads over the other.
To spice up your day a bit, we’re holding an informal contest to see if you can guess which treatment won the test. The winner of the contest will receive the admiration and respect of their peers and will get a link back to their site from this blog.
All you need to do to enter is examine the two treatments below and leave a comment telling us which treatment you think won the test and why.
The best answer will be honored as a marketing genius on this blog.
Here are the treatments:
*** UPDATE ***
Although we received some great comments, unfortunately, no one picked the right treatment before the starting time of our Web clinic. Therefore, I cannot crown any of our commenter’s as winner of the marketing genius contest this week.
However, you can still get a lift on your learning by watching the full video replay of the Web clinic to see how one of these treatments got a 331% increase in conversion. To be notified when the video replay has been edited and is ready for viewing, you can activate your free subscription today.