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Bob Kemper 6 posts 0 comments

Bob Kemper, Senior Director, Research and Development, MECLABS Institute. As director of sciences for MarketingExperiments’ parent company, MECLABS Institute, Bob manages enterprise experimentation and discovery processes for the corporation and for the individual operating companies, including MarketingSherpa. He serves on the Curriculum and Alumni boards for the Executive MBA program of the Davis College of Business at Jacksonville University and on the board of the Jacksonville chapter of the National Association of Business Economists (NABE). Over the last 25 years, Bob has practiced and managed engineering and business operations in companies ranging in size from 12 to 55,000 employees, and served as Manager of Technology Planning & Asset Management, Director of Finance, and Chief of Operations. Among his personal interests, he lists tennis, gymnastics and applied statistics.

Email Marketing

Email Optimization: How to prioritize your A/B testing

Bob Kemper Jul 6, 2012 1
Many marketers don't know where to start their email testing and optimization efforts. Read on to learn how the Email Messaging Optimization Sequence can help you prioritize your optimization efforts.
Value Proposition

Becoming An Entrepreneur: Factors to consider when launching an Internet-based startup business

Bob Kemper Jul 12, 2010 5
Thinking of becoming your own boss? You likely don’t have your own researcher on staff to dive into the macro trends, so borrow the insights from ours…
Value Proposition

One-to-One Marketing: The true promise of Dynamic Offer-Content Customization

Bob Kemper Jun 2, 2010 3
How can you replicate one-to-one marketing on your website? Begin with customer segmentation analysis…
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Ask the Scientist: MarketingExperiments Optimization Sequence

Bob Kemper May 24, 2010 2
How can you take a scientific, methodological approach to your optimization initiatives? Our Director of Sciences, Bob Kemper, sheds some light on this common question…
A/B Testing

Ask the Scientist: Price testing methods and practices

Bob Kemper May 5, 2010 2
How do you determine the optimal price for a new product?
Email Marketing

Email Subject Lines: Do symbols hurt email marketing response?

Bob Kemper Feb 26, 2010 8
How do symbols in subject lines affect deliverability, open rate, and click-through rate?

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