Bob Kemper, Senior Director, Research and Development, MECLABS Institute. As director of sciences for MarketingExperiments’ parent company, MECLABS Institute, Bob manages enterprise experimentation and discovery processes for the corporation and for the individual operating companies, including MarketingSherpa. He serves on the Curriculum and Alumni boards for the Executive MBA program of the Davis College of Business at Jacksonville University and on the board of the Jacksonville chapter of the National Association of Business Economists (NABE). Over the last 25 years, Bob has practiced and managed engineering and business operations in companies ranging in size from 12 to 55,000 employees, and served as Manager of Technology Planning & Asset Management, Director of Finance, and Chief of Operations. Among his personal interests, he lists tennis, gymnastics and applied statistics.