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Adam T. Sutton 6 posts 0 comments

Adam T. Sutton, Senior Reporter, MarketingSherpa

Adam generates content for MarketingSherpa's Email and Inbound Marketing newsletters. His years of experience in interviewing marketers and conveying their insights has spanned topics such as search marketing, social media marketing, ecommerce, email and more. Adam previously powered the content behind MarketingSherpa's Search and Consumer-marketing newsletters and carries that experience into his new role. Today, in addition to writing articles, he contributes content to the MarketingExperiments and MarketingSherpa blogs, as well as MECLABS webinars, workshops and summits.

Prior to joining MarketingSherpa, Adam was the Managing Editor at the Mequoda group. There he created content and promotions for the company's daily email newsletter and managed its schedule.

Value Proposition

Big mistakes from a great marketing test at Air Canada (and 4 lessons to help you avoid them)

Adam T. Sutton May 30, 2012 4

Optimization marketers must do a lot of explaining,including sometimes why test results are lower than expected. See how one marketers faced this challenge and learn the four key lessons he took away from the experience.

Email Marketing

Email Marketing: Increase clicks and conversions with obvious links and consistent messaging

Adam T. Sutton Sep 16, 2011 0

Nothing can be assumed when you're sending an email. When you make assumptions, you're really hoping the audience will "figure it out." For Adam T. Sutton, this was top of mind during the Actionable Design Insights session at ExactTarget…

Email Marketing

Email Marketing: Two ways to add relevance, and why you must be correct

Adam T. Sutton May 20, 2011 1

A nonprofit organization with which I have no prior experience called me several times last week to solicit donations. Despite having explained that, no, my name is not Mr. Allen, and no, I am not interested in donating, they continued to…

Email Marketing

Email marketing: Improve conversions with better landing pages

Adam T. Sutton Mar 2, 2011 3

Email marketing is not limited to email. There are several factors that create an effective campaign -- not least of which is the email's landing page. Too many marketers design fantastic emails only to link them to generic pages, such as…

A/B Testing

Landing Page Testing: Designing and prioritizing experiments

Adam T. Sutton Jan 7, 2011 0

Marketers are very creative people. There is an art to designing messaging, copy, ads, websites and a long list of other assets -- and pulling them into a cohesive strategy. And that strategy must achieve more than aesthetic appeal.…

Social Media Marketing…Or is it Email Marketing?: The New Facebook Messages

Adam T. Sutton Nov 24, 2010 5

Over at MarketingExperiments' sister company, we’re accepting entries for MarketingSherpa’s 6th Annual Email Marketing Awards. We’ve added a new category this year: best innovation. I'm really looking forward to seeing the latest ideas…