How to Increase Conversion in 2012
The last 20,000 hours of marketing research distilled into 60 minutes
This Web clinic replay takes the past year in online marketing research and condenses it into four tactics you can take away and apply to your marketing in 2012.
The average marketer’s schedule is unbelievably hectic. Between meetings, deadlines and actual creative work, theres little time left to step back and try to improve what youre doing for the upcoming year.
But, what if you could take all of our marketing optimization research from 2011 and boil it down into a few key takeaways that you can apply to get better results in 2012?
In our December 7th Web clinic, Flint McGlaughlin did just that. He explained how we:
- Optimized a PPC path for 302% more profit
- Tweaked a shopping cart for 12% more ecommerce revenue
- Changed a headline and generated 29% more leads
- And more