MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Online forms are an important aspect of one marketing automation company's lead generation. Find out the results of its form field length testing, and its strategy to make sure online forms lead to both a low cost-per-lead and a high…

Your potential customers are ignoring the work you’ve invested thousands of dollars and hundreds of hours into as you’re reading this sentence. That's why we spend so much time on the MarketingExperiments blog talking about optimization. To…

One of the easiest elements to change on a page is the headline. It's also one of the most important parts of the page to optimize if you're trying to get a lift in your conversion rate. However, when tasked with writing an engaging…

There's not much you can't or shouldn't optimize in the marketing world. But when we talk about optimization, we're usually talking about the top of the sales funnel. It turns out that the inside of the funnel after the lead is captured can…

One of the most enjoyable parts of being a MECLABS employee is seeing tests performed for a wide variety of companies and organizations. While we always welcome new opportunities to test, learn and share for the betterment of the marketing…

Every headline, no matter how good it looks off-hand, can be optimized. The question is, how do you write an effective headline to begin with? We asked you and your peers that same question, and here are some of our favorite answers...

What happens when more than 200 marketers pull their heads together to optimize and test an online marketing campaign? Well, as imagined, the results are very interesting, and in this two-part blog series, Austin McCraw reveals some of the…

What happens when more than 200 marketers pull their heads together to optimize and test an online marketing campaign? Well, as imagined, the results are very interesting, and in this two-part blog series, Austin McCraw reveals some of the…

Many marketers think that if they get a lift in their landing pages, they are optimizing those landing pages. Not true. Optimization cannot occur unless you are rigorously and continually testing your landing pages. Until you do that,…

PPC ads and email messaging are generally viewed as great channels to optimize dedicated landing pages for. But limiting LPO to just those sources leaves a lot of traffic that's not being effectively utilized. According to a chart from…

Marketing is not about being popular or creating flashy campaigns, it's about getting results. And, the only way to get results that are valuable, is by testing. MECLABS Director of Editorial Content, Daniel Burstein, addresses this topic…

After initial introductions, Daniel jumped right in with a case study illustrating how many companies tend to throw more money at leaky sales funnel, instead of fixing those leaks. In the case study, however, a marketing manager makes a…

Chances are fairly good that you’ve either not started or not finished an LPO project of your own. Maybe it’s because you don’t know how to do LPO. Maybe it’s because you don’t have the resources. Whatever the reason, here's 36 tools and…

Whether discussing a simple print ad or a complex integrated campaign, a marketer's goal is clear – tell people what you offer and why they should buy from you. If you're clear in your messaging, there's no need for persuasive tactics that…

A nonprofit organization with which I have no prior experience called me several times last week to solicit donations. Despite having explained that, no, my name is not Mr. Allen, and no, I am not interested in donating, they continued to…

There’s no one right answer for the best way to optimize your landing pages. But there is a best way for your specific customers. With that in mind, we asked our readers to tell us the most valuable lessons they’ve learned while optimizing…