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Blog Optimization: Button change leads to 34% increase in comments
As one of our blog readers pointed out in the comments on a recent post, this blog had an unoptimized call-to-action button asking readers to "submit" their comment. To figure out whether we could get a higher comment rate per post, we ran…
Value Proposition: How to use social media to help discover why customers buy from you
Discovering your company's value proposition is probably the most difficult part of effective messaging. But social media is a huge untapped resource for helping to uncover it. In this post, Dan Burstein lays out a strategy for discovering…
Email Marketing Research: 7 steps for successful email marketing testing and optimization
Sixty-one percent of marketers do not routinely test email campaigns to optimize performance. It's a disturbing figure considering that the only way to find best-practices for your organization is to test. With that in mind, here are seven…
Marketing Intuition (Contest): Which landing page generated 200% more conversions?
Every once in a while, we like to test our audience's marketing intuition on this blog. Guess which treatment received 200% more conversions and you could win a free book.
Optimizing Copy: The 7 most common copywriting mistakes we see marketers make
There’s a lot of bunk information out there about copywriting. The barrier to entry for being an “expert copywriter” is pretty low and some of those crossing that barrier are simply wrong in the advice they give. With the help of our…
Copywriting: How your peers write effective copy on short deadlines
Writing copy for your company's marketing campaigns can be stressful. It's hard to know what to write and what will work when you've got a deadline hanging over your head. This post is about what your peers are doing to solve their…
Website Optimization: 7 ways to reduce the perceived cost of lead generation offers
One of the easiest things to do to get a lift on a lead generation offer is to reduce the number of form fields. We hear it all the time because it works. The problem is, it only works so well and then you start seeing diminishing returns.…
Headline Optimization: 2 common headline mistakes and how to make them work
Trying to optimize a Web site can be overwhelming. There are many changes you can make, but where's the best place to start? In today's blog post, we explain why the headline is an easy and effective starting point, and show you two big…
Email Marketing Optimization: How you can create a testing environment to improve your email results
I recently attended the MarketingSherpa Email Marketing LEAPS Advanced Practices Workshop in Boston and, though these events are always good for new information, I found myself surprised – and even outright alarmed – by one particular…
Website Optimization: How you can improve conversion by finding your buried treasure
Optimizing your own web pages is tough. It's hard to be objective about anything you've spent so much time looking at and deliberating over. Sometimes we need new eyes to see with. That's what Ecopaper.com was looking for when they…
Email Testing: More specific subject line improves open rate by more than 35%
The way we think about our products can be vastly different from the way our audience thinks about them. This was the case in a recent test we conducted at MarketingExperiments' sister brand, MarketingSherpa. We tested the terms "B2B" vs.…
Internal Marketing: The 3 people you must sell to in your own office
While many of us are great at marketing to our customers, a lot of us seem to have issues with marketing internally to our superiors and colleagues. Internal marketing is just as important as external. There are three key people you have to…
Lead Generation: Testing form field length reduces cost-per-lead by $10.66
Online forms are an important aspect of one marketing automation company's lead generation.
Find out the results of its form field length testing, and its strategy to make sure online forms lead to both a low cost-per-lead and a high…
Marketing Intelligence: 3 ways to better serve your customers (and your bottom line)
Your potential customers are ignoring the work you’ve invested thousands of dollars and hundreds of hours into as you’re reading this sentence. That's why we spend so much time on the MarketingExperiments blog talking about optimization. To…
Headline Optimization
One of the easiest elements to change on a page is the headline. It's also one of the most important parts of the page to optimize if you're trying to get a lift in your conversion rate. However, when tasked with writing an engaging…
Evidence-based Marketing: This blog post will not solve your most pressing marketing challenges…yet
At MECLABS, our job is to help you do your job better. With that in mind, we put together a little 7-second survey to get an idea for the kinds of topics you (as evidence-based marketers) would like to hear more about. What follows are a…
B2B Funnel Optimization: What happens after you capture the lead?
There's not much you can't or shouldn't optimize in the marketing world. But when we talk about optimization, we're usually talking about the top of the sales funnel. It turns out that the inside of the funnel after the lead is captured can…
Graphic vs. Text Emails: How differing approaches encouraged future testing
One of the most enjoyable parts of being a MECLABS employee is seeing tests performed for a wide variety of companies and organizations. While we always welcome new opportunities to test, learn and share for the betterment of the marketing…
Headline Optimization: How would you make this title better?
Every headline, no matter how good it looks off-hand, can be optimized. The question is, how do you write an effective headline to begin with? We asked you and your peers that same question, and here are some of our favorite answers...
Copywriting: 10 headlines tested
Headlines are one of the most debated elements in any marketing creative execution. And before we share our research into writing effective headlines, we wanted to hear from you. Join the debate in today's blog post.