MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Find out how a UK-based discount airline increased bookings and revenue through online testing. One test led to an 18% increase in seat bookings, and a second created a 2.5% increase in flight booking conversion and helped to solve an…

Radical changes can often produce stellar test results, or simply bomb. But, what happens when you see no significant statistical difference? In today’s blog post, we share one of our own email tests to explain what you can learn and what…

Many times, a homepage can be the first interaction prospects have on a website and therefore what we do (or don’t do) at that moment can significantly impact our future relationship with them. This recent experiment might give you a little…

Read about HubSpot's subject line testing on an email campaign that created almost 25,000 webinar registrations.

When drafting a piece of marketing collateral, sometimes the hardest part is coming up with the right headline to top it off. How can you create the most effective one? In today’s blog post, we break down four headline groups, and help you…

Sometimes optimizing a page means making a few minor tweaks here and there. But when the page has several issues, a radical redesign may be called for. When you take this step, it can either get you amazing results or fail terribly. But you…

Stock images are used all over the web without a second thought. But how effective are they really? Would it be better to use real images? Or do people respond more to a nameless model's smiling face? In this blog post, we review a recent…

Web use is projected to trump desktop Internet use by 2015. What effect will this change have on LPO and the effectiveness of your marketing campaigns in general? In today’s blog post, we take a closer look at this impending transition,…

Many marketers lose connection with their audience by overstating value, or simply burying it in a wash of information and unnecessary language. Though all correspondence should state value before a call-to-action, it's important to…

So you've just increased the effectiveness of your online lead capture by XX% using optimization strategies you've recently learned. Now what? How do you ensure that this gain is not lost in the sales pipeline? How do you keep the online…

At MarketingExperiments, we’ve discovered that it’s essential for every company to develop and clearly express their value proposition. We say it repeatedly, and that prompts questions from our audience. We can’t get to all of them, but we…

When creating a banner ad, what can you do to stick out among the rest? Do you always want to? In today's blog post, our research team explains how to stand out in the banner ad world and why sometimes it's ok to blend in.

How do you stand out amidst a sea of competing banners ads? In today's blog post, we show you three of the top obstacles your banner ads will face and how you can overcome them to get the click.

MECLABS Managing Director/CEO, Dr. Flint McGlaughlin, likes to say that in marketing you're not optimizing landing pages, you're optimizing thought sequences. So, in today's blog post, we use a real-life sample of landing page to show you…

Ads help marketers understand site visitors’ motivations. And, once you get them to click, you must meet those needs through your landing page. In today’s blog post, we explain how to create ad-page pairs that will maximize relevance and…

Your value proposition is at the foundation of all your marketing efforts. It is that primary reason why your ideal prospect should buy from you rather than your competitors. Yet many marketers have never tested this crucial element of…

At MarketingExperiments, we’ve discovered that often marketers struggle with understanding what the results of their tests actually mean. So, you’ve got the data, what’s next? In today’s blog post, we explain how you can determine if your…