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Lead Generation: How your peers optimize the lead
The buying process can be a very complex one. Which is why we're hosting today's 4 p.m. Web clinic, Converting Leads to Sales: How one company generated $4.9 million in additional sales pipeline growth in only 8 months. But first, we wanted…
Banner Blindness: Optimize your online display advertising to stick out (or blend in)
When creating a banner ad, what can you do to stick out among the rest? Do you always want to? In today's blog post, our research team explains how to stand out in the banner ad world and why sometimes it's ok to blend in.
Online Advertising: The 3 obstacles you must overcome to create an effective banner ad
How do you stand out amidst a sea of competing banners ads? In today's blog post, we show you three of the top obstacles your banner ads will face and how you can overcome them to get the click.
Landing Page Design: Eye-path vs. Thought sequence
MECLABS Managing Director/CEO, Dr. Flint McGlaughlin, likes to say that in marketing you're not optimizing landing pages, you're optimizing thought sequences. So, in today's blog post, we use a real-life sample of landing page to show you…
Email Subject Lines: Longer subject increases opens 8.2%
In order to capture the interest of someone navigating a cluttered inbox, your subject line message must be clear enough to garner attention and express value. The subject line is really just the first part of an ongoing conversation you're…
Visitor motivation: Optimizing landing pages for social networking site ads vs. paid search
Ads help marketers understand site visitors’ motivations. And, once you get them to click, you must meet those needs through your landing page. In today’s blog post, we explain how to create ad-page pairs that will maximize relevance and…
Do You Have the Right Value Proposition?
Your value proposition is at the foundation of all your marketing efforts. It is that primary reason why your ideal prospect should buy from you rather than your competitors. Yet many marketers have never tested this crucial element of…
Online Testing and Optimization: ROI your test results by considering effect size
At MarketingExperiments, we’ve discovered that often marketers struggle with understanding what the results of their tests actually mean. So, you’ve got the data, what’s next? In today’s blog post, we explain how you can determine if your…
E-commerce: Using multivariate testing to increase sales 83.79%
E-commerce Web sites depend on creating the best possible packaging and presentation of their products in order to get conversions. But, based on our research experience, we’ve learned that many still get it wrong, which means money lost.…
Landing Page Optimization: Minimizing bounce rate with clarity
“Clarity trumps persuasion,” according to MECLABS Managing Director/CEO, Dr. Flint McGlaughlin. On landing pages, you must clearly and immediately express what you’re offering and why it’s valuable to visitors. So, how do you do that and…
Value Proposition: How your peers find the most effective value prop
At MarketingExperiments, we’ve discovered how important it is to find the right value proposition. It’s essential to the marketing success of any organization or company. But still, many miss the mark. That is why we’re dedicating today’s…
Online Marketing Tests: How could you be so sure?
One of the most important steps in online testing is figuring out the statistical significance and validity of the results. But, once you are sure that it is significant and valid, what does that mean? In today’s blog post, we explain the…
Online Marketing Tests: How do you know you’re really learning anything?
Testing is essential when it comes to optimization. But, how do you know when you’re doing it right? And, do you truly understand what is really going on with your audience? In today’s blog post, we use a real-life example to help you…
Email marketing: Improve conversions with better landing pages
Email marketing is not limited to email. There are several factors that create an effective campaign -- not least of which is the email's landing page. Too many marketers design fantastic emails only to link them to generic pages, such as…
Landing Page Optimization: Value-focused revamp leads to 188% lead gen boost, increase in personal…
See how an Australian telecom company utilized a revamped page design that highlighted the company's premier offerings, through an inviting layout and a distinct focus on its most powerful value statements.
Social Media Marketing: To tweet or to convert, that is the question
Social Media continues to grow in popularity in the marketing world, but marketers should be cautious of neglecting proven marketing practices, such as landing page optimization. So, in today’s blog post, we explain how to combine social…
Homepage Optimization: Creating the best design to quickly meet multiple visitors’ needs
Homepages are meant to cater to multiple types of visitors at once. But, how do you create one that’s effective enough to meet all their needs and get them to the next step? In today’s blog post, we put two research teams to the test and…
E-commerce Shopping Carts: How a redesigned checkout process led to 13% increase in conversion rate
In a follow up to our recent blog post covering a seemingly minor revamp of an online ticket broker landing page, we're going to navigate a little deeper into the site to see if similar tweaks can improve this site's checkout process.
Landing Page Optimization: What cyclical products can learn from CBS Sports
In our Web clinics, we often like to do live optimization. But, we receive way more submissions then we can get to. So, in today’s blog post, we gather advice from several members of our research team, and optimize a landing page that we…
Crafting an Engaging Email Message
Your ideal prospects delete most of the emails they receive each day. What happens when they receive yours? Do they even stop to notice?
Or do they file it nicely away in that special folder reserved for every hype-laden,…