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Social Media Marketing Research: Rolling up my sleeves and getting social
Finding out how effective your social media efforts really are may be more difficult than it seems. In today’s blog post, we explain why “marketer’s intuition” is not your most reliable option, and try to find a measurement methodology…
Most-Tweeted Blog Posts of 2010: Facebook case study, social media marketing human factor,…
The New Year is right around the corner. But, before welcoming it with open arms, we wanted to make the last few days of 2010 count. So, for today’s blog post, we did some counting of our own and picked the most-tweeted posts of the year,…
Online Testing and Optimization Solutions: Quick guide to LiveBall
Which testing and optimization solution is right for your company? In today’s blog post, we take a quick look at LiveBall.
Good Marketing: How your peers brought joy to the world (and their boss)
The holidays are often a time for reflection. And for marketers, looking back can be a way to learn and move forward. That got us thinking, what “good” marketing have you done this year? In today’s blog post, your peers dig into their bags…
Marketing Wisdom: Digging for pearls from 2010 and applying them to 2011
As I prepare to cull through hundreds of submissions for the MarketingSherpa 2011 Wisdom Report, I felt it was only right to take one last look at the 2010 edition, to see where we were a year ago, and where we made strides along the way.…
Lessons from 2010
If there is one thing consistent about online customers, it's that they are consistently changing. Trying to pin down marketing tactics that work from year to year can be a daunting task. That's why it is essential to always be testing…
Solving for a Conversion Lift: To get to the right answer, change the question
Marketers can often face challenges when trying to lift conversion rates. But sometimes, finding the solution to the problem at hand is as easy as asking yourself a fundamental, yet simple question, “what is your objective?” In today’s blog…
Social Media Marketing: Interview with Kodak’s Chief Listening Officer
Social media is a great tool many businesses use to listen to their audience. But, how carefully are you listening and monitoring that information? In today’s blog post, we talk to Kodak’s main “listener,” who explains how you can maintain…
Facebook Marketing in Six Steps: How to successfully manage your fan page
With more than 500 million active monthly users worldwide, no organization can ignore the marketing potential Facebook has to offer. And that’s why many businesses are jumping on board. But, you have to know how to manage your Fan page for…
This Just Tested: PPC vs. banner ads?
Most of us know that quality traffic is essential for any successful marketing campaign. But where can marketers find this quality traffic online? Should we work with PPC? Is it smart to invest in social media? Will external website banner…
Online Marketing: Your peers’ top lessons from 2010
At MarketingExperiments, we’re very big on trying to figure out what works (and what doesn’t) in online marketing. That’s why we’re capping off the year with a Web clinic, December 8th, where we’ll share our top lessons of 2010. But before…
Value Prop: Is there true value in your marketing proposition?
Creating an effective value proposition is often a tough task for marketers. But even when you think you got it right, you may be missing one key component. In today’s blog post, we explain why the “true value” of a product is just as…
Online Testing and Optimization Solutions: Quick Quide to Visual Website Optimizer
Which testing and optimization solution is right for your company? In today’s blog post, we take a quick look at Visual Website Optimizer.
Social Media Marketing…Or is it Email Marketing?: The New Facebook Messages
Over at MarketingExperiments' sister company, we’re accepting entries for MarketingSherpa’s 6th Annual Email Marketing Awards. We’ve added a new category this year: best innovation. I'm really looking forward to seeing the latest ideas…
Online Testing and Optimization Solutions: Quick Guide to SiteSpect
Which testing and optimization solution is right for your company? In today’s blog post, we take a quick look at SiteSpect.
Images vs. Copy
When it comes to choosing an image for a web page, most marketers and designers rely on gut feelings or personal preferences. Few have a concrete way of determining the "what, when and where" of an image. So, in this Web clinic, we revealed…
Email Marketing: Why should I help you?
Do you send egotistical or customer-focused emails? Do you time your sends around what’s convenient for you or what matters to your customer? Read on for a few tips from noted marketing strategist David Meerman Scott to help improve your…
Online Testing Optimization: Learn from test suggestions for David Weekley Homes
How can you maximize the value of your online testing? In today's blog, our research analyst and audience join forces to develop test ideas to optimize a page.
Online Testing and Optimization Solutions: Quick guide to Internal Proprietary Tools
Which testing solution is right for you? In today’s blog post, we take a quick look at the homegrown option.
This Just Tested: Do images or copy generate more user response?
We say in our online courses that every element of a Web page must state or support the value proposition. But, what communicates the value of an offer better – a beautiful image or well-crafted copy? In this blog post, a recent experiment…