MarketingExperiments - Research-driven optimization, testing, and marketing ideas

At MarketingExperiments we practice what we preach. We are beginning research with Radian6 that will lead to a social media marketing optimization methodology similar to the Email Messaging Optimization Index. One of our first research…

Competition for a customer's attention has been a roaming battle throughout the years. Newspapers. Radio. TV. But today, the front lines are in online search. As reported by our sister company MarketingSherpa, forecasts on the spending for…

A landing page optimization case study from a one-on-one live optimization at MarketingSherpa Email Summit 2011. Find out what one marketer found out about a landing page getting traffic from a Facebook ad, and how the entire purpose of…

At the MarketingSherpa Email Summit 2011 at Caesar's Palace in Las Vegas, Dr. Flint McLaughlin worked without a net and engaged in some live optimization of attendee-submitted emails. Check out what he had to say about two of those…

In today's post, we explain how you can optimize your form field, using an example from UNICEF.

Your Value Proposition is the cornerstone of all your marketing efforts. But how do you go about testing your Value Proposition? In this post, PPC is put forward as the optimal solution for those trying to identify their Value Proposition…

PPC ads are one of the most ruthlessly competitive mediums in online marketing. You must go toe-to-toe with all of your competitors, and get the (qualified) click. Read on for a few tips from your peers to help improve your pay-per-click ad…

So, you’ve decided to go mobile with your website. But, how can you make sure your mobile site design will be effective and help drive traffic back to your desktop site? In today’s blog post, get some key advice and insights on how to build…

Smartphone users will account for more than half of U.S. wireless subscribers by the end of the year. So, it’s no surprise mobile marketing is becoming more and more attractive. But, how do you know if you should invest time and money into…

Getting people to visit your Web page can be easy, keeping them there is the kicker. How do you grasp those potential customers with short attention spans and little time on their hands? In today's post, we show how identifying and reducing…

Marketers are very creative people. There is an art to designing messaging, copy, ads, websites and a long list of other assets -- and pulling them into a cohesive strategy. And that strategy must achieve more than aesthetic appeal.…

In today’s post, The New York Public Library’s eCommunications Manager and Marketing Sherpa Email Summit 2011 presenter, Johannes Neuer, explains how his organization used transaction messages to get a real boost in email subscriptions, and…

Finding out how effective your social media efforts really are may be more difficult than it seems. In today’s blog post, we explain why “marketer’s intuition” is not your most reliable option, and try to find a measurement methodology…

The New Year is right around the corner. But, before welcoming it with open arms, we wanted to make the last few days of 2010 count. So, for today’s blog post, we did some counting of our own and picked the most-tweeted posts of the year,…

The holidays are often a time for reflection. And for marketers, looking back can be a way to learn and move forward. That got us thinking, what “good” marketing have you done this year? In today’s blog post, your peers dig into their bags…

If there is one thing consistent about online customers, it's that they are consistently changing. Trying to pin down marketing tactics that work from year to year can be a daunting task. That's why it is essential to always be testing…

Social media is a great tool many businesses use to listen to their audience. But, how carefully are you listening and monitoring that information? In today’s blog post, we talk to Kodak’s main “listener,” who explains how you can maintain…