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Gina Townsend 10 posts 3 comments

Gina Townsend, Associate Director of Services Operations, MECLABS Institute At MarketingExperiments, Gina leads a team of research analysts that have driven double-digit ROI gains for e-commerce and financial industry Research Partners. Before joining MarketingExperiments in June 2006, she ran the creative team at SECURE-RES (now Vizergy), an internet marketing firm that specializes in hotels and resorts. After graduating from Flagler College with a B.A. in communications, she began her career at direct marketing company Harte-Hanks, where she managed enterprise accounts in the financial, automotive, and insurance industries. When she’s not rebuilding websites for maximum results, she’s renovating her home at the beach.

Online Testing and Optimization Solutions: Quick guide to LiveBall

Gina Townsend Dec 22, 2010 6
Which testing and optimization solution is right for your company? In today’s blog post, we take a quick look at LiveBall.
Digital Analytics

Online Testing and Optimization Solutions: Quick Quide to Visual Website Optimizer

Gina Townsend Nov 29, 2010 5
Which testing and optimization solution is right for your company? In today’s blog post, we take a quick look at Visual Website Optimizer.
Digital Analytics

Online Testing and Optimization Solutions: Quick Guide to SiteSpect

Gina Townsend Nov 19, 2010 3
Which testing and optimization solution is right for your company? In today’s blog post, we take a quick look at SiteSpect.
Digital Analytics

Online Testing and Optimization Solutions: Quick guide to Internal Proprietary Tools

Gina Townsend Nov 12, 2010 1
Which testing solution is right for you? In today’s blog post, we take a quick look at the homegrown option.

Online Testing and Optimization Solutions: Quick guide to Content Management Systems

Gina Townsend Oct 29, 2010 4
Which testing solution is right for you? In today’s blog post we take a quick look at testing plug-ins for content management systems, particularly Drupal.

Online Testing and Optimization Solutions: Quick guide to Unbounce

Gina Townsend Oct 25, 2010 5
Which testing solution is right for you? In today’s blog post we take a quick look at marketer-friendly (although less flexible) Unbounce.
Digital Analytics

Online Testing and Optimization Solutions: Quick guide to Adobe Test&Target

Gina Townsend Oct 8, 2010 11
Which testing solution is right for you? In today’s blog post we take a look at the popular A/B and multi-variate testing solution acquired by Adobe as part of the purchase of Omniture.

Online Testing and Optimization Solutions: Quick guide to Google Website Optimizer

Gina Townsend Sep 29, 2010 9
One of the most frequent questions we get is, “Which testing solution should I use?” The answer, frankly, varies based on your situation. So while we can’t answer that question for you, we will begin providing quick guides of testing…
Conversion Marketing

Web Page Optimization: Consider this post the help desk for free trial landing pages

Gina Townsend Jul 21, 2010 2
Senior Manager of Research and Strategy, Gina Townsend, provides optimization advice and testing suggestions for a free trial landing page from BMC Software…
A/B Testing

Marketing Testing and Optimization: How to begin testing and drive towards triple-digit ROI gains

Gina Townsend May 7, 2010 11
We are often asked “How can I begin testing in my organization?” Take a look for some advice on how to arrange the logistics, testing tools, and timeline you need to drive up conversion by using the testing-optimization cycle…

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