Trying to optimize a Web site can be overwhelming. There are many changes you can make, but where's the best place to start? In today's blog post, we explain why the headline is an easy and effective starting point, and show you two big…

Testing can be a complex topic; especially when it comes to figuring out sample size, test length and what to test. So, in today’s blog post, we get some insight from our team to help you get the most out of each test and start answering…

What’s the most effective way to come up with ideas to optimize a Web page? Does it take individual thinking or a collaborative effort? In today’s blog post, we explain why mixing the two can help you and your marketing team create the best…

Sometimes optimizing a page means making a few minor tweaks here and there. But when the page has several issues, a radical redesign may be called for. When you take this step, it can either get you amazing results or fail terribly. But you…

Homepages are meant to cater to multiple types of visitors at once. But, how do you create one that’s effective enough to meet all their needs and get them to the next step? In today’s blog post, we put two research teams to the test and…

In our Web clinics, we often like to do live optimization. But, we receive way more submissions then we can get to. So, in today’s blog post, we gather advice from several members of our research team, and optimize a landing page that we…