MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Flash Banners look so cool. But do they help or hurt conversion? Do your customers really have the patience to stick around until the fourth frame to understand your value proposition? And what is more important to the bottom line? Lead…

What do you rely on to drive Marketing ROI? Tricks for success? Or testing your pages in a real-world, real-time environment to learn what is really successful for your organization?

We are often asked “How can I begin testing in my organization?” Take a look for some advice on how to arrange the logistics, testing tools, and timeline you need to drive up conversion by using the testing-optimization cycle…

Why do customers buy? Why do they fill out a lead generation form? Heck, why did your spouse agree to marry you? Every action your customers take is essentially a "mini-conversion" and requires clear communication of value to guide…

How do you determine the optimal price for a new product?

Google should be lauded for giving consumers the ability to manage their own data. But, at the same time, more needs to be done to reduce the anxiety around privacy concerns…

How do you integrate your offline and online marketing? In a recent test, we learned the true power of marketing synergy…

Will multivariate testing becoming a commodity in 2010? Or can business leaders leverage the insights from a scientific experimentation plan that uses multivariate testing to inform business decisions and drive ROI.

Improve your traditional and online marketing with custom optimization advice from our researchers. Send us your pages today for a chance to get a free analysis…

How do you combine traditional and digital marketing to ensure maximum ROI? Before our upcoming web clinic on the subject, we thought we’d take a look at what your peers are doing…

Testing is likely already occurring in your marketing organization, but are you managing it for its full potential or letting it flounder. Here is a quick look into what every CMO must know about the testing-optimization cycle…

Watch the finale of our ROI-increasing/squirrel-slaying video trilogy, as our dynamic marketing duo finally put an end to the squirrel’s revenue-sapping rein on their advertising and marketing…

Search has become a paradox of sorts. It is perhaps the most mature category of Internet marketing, yet is still innovating at a breakneck pace. Don’t just rely on your best practices from two years ago. Take a look at our interview with…

Every business decision is a trade off. To help get the resources you need, it helps to paint that trade off in a stark black and white picture that your business leaders can easily understand – impact on the bottom line.

Everybody is talking about social media, but how many marketers are listening and doing. Read more to discover a process-oriented workflow aimed at helping you listen (and respond) using social media...

Selling anything in an enterprise organization can be a difficult task, especially if you’re not a salesperson. So on today’s web clinic, we’ll help you learn a few key techniques to convince the business-level decision makers in your…

Focus groups try to guess at what your potential customers might do. Real-time testing gives you insights into what they are actually doing…

Social media marketing has been a blazingly hot topic for marketers in every industry this year. But since this technology is so new, there is still a daunting knowledge gap. So we invited special guest Sergio Balegno, the Research…

How can you defeat your boss’s bad ideas and recognize your own? By creating a culture of testing…