MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Social media marketing is a feedburningly hot topic for online marketers. And while many of us focus on the latest and greatest platform or technique, one fundamental question often get’s overlooked – who are the best people in your…

Relevance. Personalization. Customization. Whatever you want to call it, the more you can appeal to your customer as a unique individual instead of an average visitor, the greater your conversion rate will be…

Your homepage URL is likely directly connected to every dollar that flows out of your marketing budget. It's on TV commercials, business cards, even the side of a city bus. But is it optimized to meet your marketing goals? Or is your…

How can you replicate one-to-one marketing on your website? Begin with customer segmentation analysis…

Online optimization and technology offer powerful tools for improving your website and increasing your marketing ROI. But like any tool, the real challenge lies in the hand of the craftsman wielding it…

As the recent “flash crash” on Wall Street shows, entrusting important business decisions solely to technology can lead to disastrous results. If humans had been involved, would the market have dropped so steeply? Would a human have been…

In this case study, not only does the marketer drive huge growth in Facebook fans and generate hundreds of thousands of dollars, the very growth in Facebook fans becomes a proof point in media coverage…

How can you take a scientific, methodological approach to your optimization initiatives? Our Director of Sciences, Bob Kemper, sheds some light on this common question…

While data-driven marketing testing and optimization practices can help give you the insights you need to drive significant ROI gains, the numbers themselves are often not enough to win over business-level executives to your vision. Here’s…

Test your marketing intuition with a recent landing page experiment we ran here in our labs. One correct commenter will receive a free pass to an online certification course of his or her choosing. Let the games begin...

Technology is great, but you can’t blindly trust the information it tells you. In our latest community-written post, your peers share how they avoid technology blind spots and interpret data to make sure they are getting the answers they…

Flash Banners look so cool. But do they help or hurt conversion? Do your customers really have the patience to stick around until the fourth frame to understand your value proposition? And what is more important to the bottom line? Lead…

What do you rely on to drive Marketing ROI? Tricks for success? Or testing your pages in a real-world, real-time environment to learn what is really successful for your organization?

We are often asked “How can I begin testing in my organization?” Take a look for some advice on how to arrange the logistics, testing tools, and timeline you need to drive up conversion by using the testing-optimization cycle…

Why do customers buy? Why do they fill out a lead generation form? Heck, why did your spouse agree to marry you? Every action your customers take is essentially a "mini-conversion" and requires clear communication of value to guide…

How do you determine the optimal price for a new product?

Google should be lauded for giving consumers the ability to manage their own data. But, at the same time, more needs to be done to reduce the anxiety around privacy concerns…

How do you integrate your offline and online marketing? In a recent test, we learned the true power of marketing synergy…