Author

Scott Howard 1 posts 3 comments

Scott Howard, Executive Director of Operations, MECLABS Institute Scott is the man that keeps the trains running on time for all research projects in the laboratory. Before joining MarketingExperiments in May 2008, Scott was the vice president and head of pre-settlement operations for Macquarie Bank and has held operational leadership roles for other financial industry firms such as Countrywide Home Loans, PHH Mortgage, and Merrill Lynch. Scott holds a degree from the highly ranked Department of Economics at Indiana University in Bloomington. In his free time, he uses his operational expertise to teach 11-year-olds the mechanics of the 6-4-3 double play.

Social Marketing

Social Media for the COO: How to become the Michael Phelps of implementing social media in your…

Scott Howard Apr 9, 2010 10

Everybody is talking about social media, but how many marketers are listening and doing. Read more to discover a process-oriented workflow aimed at helping you listen (and respond) using social media...