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Lead Generation Optimization: Finding the right amount of friction
Optimizing for lead generation is not as straightforward as optimizing for conversion rate. This post presents ideas to help you improve lead generation rate by using friction in different ways.
Ask an Optimizer: How site speed can affect conversion rates
Our new Ask an Optimizer column addresses questions we've received through our website and from members of the MarketingExperiments Optimization LinkedIn Group. Today's question: Does anybody have experience with load speed impact on…
Affiliate marketing clinic study guide: 12 resources to get you going
For today's clinic, we're exploring affiliate marketing and how to optimize your programs. This shortlist contains a dozen of the best articles, research, forums, and related resources we've seen that can help those who are just starting…
Conversion diagnosis: Nature.org’s carbon footprint calculator
Nature.org is a site for environmentalists and people interested in all things green. Let’s look at a key page -- the carbon footprint calculator page -- to diagnose some problem areas and offer solutions for increasing calculator…
How many ping pong balls are on your landing page?
While there are many ways to look at a landing page and an endless combination of elements to be tested, we see a lot of similar problems in the pages we review.
Lead nurturing efforts stuck in a rut? Here’s help
What is it about lead nurturing that makes it so hard to get it right? If you're looking for ways to quickly start, or get more from, your lead nurturing process, I'd recommend two new, free resources ...
PPC Q&A: forms, landing pages, keyword insertion and copy
At our July 29 web clinic on optimizing PPC campaigns, several participants wanted to know more about using forms and keyword insertion. We distilled those questions and posed them to research analyst, Corey Trent. Here are his answers ...…
Optimizing PPC campaigns to boost conversions, ROI
With increased pressure to make the most of every marketing dollar, many marketers are taking a hard look at how their PPC efforts are – or are not – delivering now.
Beyond ad copy and keywords, research shows that optimizing for…
Online marketing roundup: 6 practical posts, from email to PPC
All Microhoo'ed out? Here are some cool, helpful posts from this week that cover the spectrum of online marketing. No matter your focus, start your Friday reading with these goodies...
Marketing tips and tricks: 5 posts packed with ideas
Need a shortcut to your weekend marketing reading? Our favorite articles of the week will get you started on your review of online, search and social media marketing. These made it through our feeds and into the idea bin...
Optimization vs. frustration
Web marketers are running tests every day based on intuition, hunches, and test ideas that have ostensibly worked in the past.
But this all-too-common approach to testing is fraught with hazards – from validity threats and sample…
Friday five-pack: Our favorite marketing posts from the past week
After a full week of pushing ahead on new marketing initiatives, mapping out your plans through the end of the year and into 2010, and brainstorming new tests -- you got through all that this week, right? -- you're probably ready for some…
Optimization frustration – how to cure your ailing tests
With our optimization vs. frustration web clinic, our research team will explore some of the biggest obstacles to conversion testing and how you can overcome them. To get you thinking, check out these resources related to optimization and…
The Compounding ROI of Sequential Conversion Increases
As a marketer, the impact of a single successful test can be very fulfilling. But how valuable is it to run one triumphant test? Or even several tests that are not connected to each other in any meaningful way?
Serious ROI gains can only…
How to improve your SEO clicks and conversions
Organic search results not only attract far more clicks than PPC ads, they're also seen as more credible.
Locking in a top-five spot in Google is where you want your site to be – front and center with targeted prospects. Of course,…
SEO shortlist: 10 search optimization sites and resources
Learning the fundamentals of search engine optimization hours is one thing. But keeping up with the frequent changes, learning and testing the latest best practices, and steering clear of the mountains of misinformation? That's a full-time…
The Twitter #webclinic that broke the interwebs — now with Q&A
With our June 10 web clinic: Twitter Experiments: Getting beyond the "now what?" featuring special guests Jason Breed and Marc Meyer, we knew we had a full house. But we didn't expect to bring down the interwebs -- and break into the top 10…
Twitter for businesses: 7 articles + tools you don’t want to miss
With hundreds of lists of Twitter tips and tools, and dozens more popping up each day, it's getting impossible to keep up unless you work for Mashable.
So in advance of today's Twitter Experiments: Getting beyond the "now what?" web…
Ecommerce optimization research brief, web clinic contest winners
For last Wednesday's web clinic -- Optimizing Your Ecommerce Site -- we packed in a bunch of research, special guest Stefan Tornquist from MarketingSherpa, and two new case studies with gains of up to 56%. You can now access the research…
Optimizing Your Ecommerce Site
Here's a question most marketers are grappling with today: Which marketing strategies are getting the buzz and which ones are getting the real gains?
To find the answers, we teamed up with MarketingSherpa's Research Director,…