MarketingExperiments - Research-driven optimization, testing, and marketing ideas

At the 2009 Partner Summit, Google gave a preview of the new Website Optimizer (GWO) features as well as soon-to-be-launched, feature-packed version 4 of Google Analytics. So what’s new with GWO? Let's take a look ...

In recent web clinics, you've learned how to optimize aspects of your site ranging from landing pages to affiliate marketing. In our October 14 web clinic, we took a step back from optimization tactics to focus on maximizing ROI through…

At our web clinics and optimization training workshops, two of the most frequent questions  are: “What else can I test?” and “Do you have a good example?” To answer these queries with practical test ideas and examples, we’re pleased to…

Optimizing for conversion rates is often linked to landing pages – and for good reason. But we all know landing pages are just the tip of the iceberg. In our September 16 web clinic, our research team explored how you can apply our…

Didn't get all your holiday marketing plans locked in place this summer? Don't panic. You're not alone. We know you've been stretched thin this year, but help for your holiday ecommerce marketing efforts is on the way. On…

The challenge: Improve usability of an ecommerce website's shopping page by making it easier for visitors to quickly find the product they need. Let's look at the page to diagnose problem areas and provide actionable recommendations...

Picture the salespeople who get on your nerves. They're too loud. Too pushy. They try to seem so clever, but that usually backfires. Just like weak headlines. Trying too hard to sell is one of the biggest mistakes we make with headlines…

Lead capture forms can be a powerful business driver -- if they are relevant to the surrounding content and your prospect's motivation, and placed intuitively to meet the prospect's eyepath and sequence of thoughts while viewing your page.…

How can affiliate marketing help you generate more traffic, leads and sales? What steps should merchants, affiliates and networks take to increase their ROI? Inspired by takeaways from Affiliate Summit and past MarketingExperiments…

Optimizing for lead generation is not as straightforward as optimizing for conversion rate. This post presents ideas to help you improve lead generation rate by using friction in different ways.

Nature.org is a site for environmentalists and people interested in all things green. Let’s look at a key page -- the carbon footprint calculator page -- to diagnose some problem areas and offer solutions for increasing calculator…

While there are many ways to look at a landing page and an endless combination of elements to be tested, we see a lot of similar problems in the pages we review.

With increased pressure to make the most of every marketing dollar, many marketers are taking a hard look at how their PPC efforts are – or are not – delivering now. Beyond ad copy and keywords, research shows that optimizing for…