With increased pressure to make the most of every marketing dollar, many marketers are taking a hard look at how their PPC efforts are – or are not – delivering now.
Beyond ad copy and keywords, research shows that optimizing for post-click conversions not only helps you combat rising keyword bids and competition, but also provides the strongest ROI.
You can significantly improve results without increasing costs – and in many cases, dramatically reduce costs – with the right PPC campaign strategies in place.
In our July 29 web clinic, we reviewed a recent PPC experiment, outlined five key ways to optimize PPC campaigns, and applied those methods to ads and landing pages submitted by our audience for a live optimization review.
To learn how to apply these strategies to your own ads and pages, view the clinic presentation: Optimizing PPC campaigns to boost conversions, ROI
You can also find selected Q&A from the clinic on the MarketingExperiments Blog.
Content — Corey Trent
Production — Austin McCraw