Author

Gaby Paez 9 posts 10 comments

Gaby Paez, Senior Business Intelligence Manager, MECLABS Institute. Gaby’s passion is to bring new perspectives to testing by analyzing customer behavior. Currently, Gaby is part of the business intelligence team leading competitive and industry research projects. Gaby joined MarketingExperiments as Research Analyst in October 2006. Since then, she has led research projects with partners ranging from Encyclopedia Britannica and The New York Times to ActualMe and Bottega Verde. Before joining MarketingExperiments, Gaby worked on new media opportunities for The PGA TOUR, coordinated customer loyalty program research for Lands’ End, and managed Internet projects for British American Tobacco in Venezuela. She holds a B.S. in systems engineering from Universidad Metropolitana in Venezuela, and an MBA in marketing from Vanderbilt University.

Social Marketing

Social Media Marketing: Have you tested your website’s social links and buttons?

Gaby Paez Jun 24, 2013 6

In this MarketingExperiments blog post, learn about how testing your social links and buttons is a crucial part of your website's success. Leave your tips and results in the comments section of this blog post to share what works and what…

Email Marketing

What else can I test… to increase email clickthrough rate?

Gaby Paez Nov 2, 2009 8

Email marketing is still the more preferred and effective way channel marketers can communicate directly with their customers. Here are eight tactics that you can use or re-visit to increase your email clickthrough rate.

E-commerce Marketing

What else can I test … to reduce shopping cart abandonment rate?

Gaby Paez Sep 25, 2009 15

At our web clinics and optimization training workshops, two of the most frequent questions are: “What else can I test?” and “Do you have a good example?” To answer these queries with practical test ideas and examples, we’re pleased to…

Lead Generation

What else can I test … to improve my lead generation rate?

Gaby Paez Sep 15, 2009 10

Lead capture forms can be a powerful business driver -- if they are relevant to the surrounding content and your prospect's motivation, and placed intuitively to meet the prospect's eyepath and sequence of thoughts while viewing your page.…

Lead Generation

Lead Generation Optimization: Finding the right amount of friction

Gaby Paez Sep 2, 2009 5

Optimizing for lead generation is not as straightforward as optimizing for conversion rate. This post presents ideas to help you improve lead generation rate by using friction in different ways.

Email Marketing

Notes from MarketingSherpa’s Email Summit in Germany

Gaby Paez May 19, 2009 4

I recently spent a day and a half in Munich, Germany, taking part in the MarketingSherpa Email Summit and leading an optimization workshop. Two of the most popular topics of the event were multi-language campaigns and relevant content.

Social Marketing

What do great viral videos have in common?

Gaby Paez Apr 29, 2009 7

It's always fascinating to see smart, unique and, occasionally crazy concepts come to life. Most interesting are those that somehow connect with a brand and really support brand awareness...Here a few of my personal favorites...Besides…

Value Proposition

Funnel Analysis – Optimizing Conversion Rate

Gaby Paez Jul 18, 2007 0

Monitoring conversion rate for your subscription products is as important as monitoring the subscription path itself. There are two key metrics to use when analyzing your subscription path: unique visitors and click-through rates. Funnel…

Home Page Design – Basics

Gaby Paez Apr 23, 2007 0

By Gaby DiazStrategy Analyst, Marketing Experiments The home page is probably one of the most complicated pages of any website. It is the face of your company, the starting point of sales, a way to connect visitors to customer support or…