Gaby Paez, Senior Business Intelligence Manager, MECLABS Institute. Gaby’s passion is to bring new perspectives to testing by analyzing customer behavior. Currently, Gaby is part of the business intelligence team leading competitive and industry research projects. Gaby joined MarketingExperiments as Research Analyst in October 2006. Since then, she has led research projects with partners ranging from Encyclopedia Britannica and The New York Times to ActualMe and Bottega Verde. Before joining MarketingExperiments, Gaby worked on new media opportunities for The PGA TOUR, coordinated customer loyalty program research for Lands’ End, and managed Internet projects for British American Tobacco in Venezuela. She holds a B.S. in systems engineering from Universidad Metropolitana in Venezuela, and an MBA in marketing from Vanderbilt University.